Emily Atack begged TV bosses to stop commenting on her body and said she 'wants to be liked for her personality and brain' as she garners attention for explicit lingerie shoot

Emily Atack previously begged TV bosses to stop commenting on her body and said she 'wants to be liked for her personality and brain' as she garnered attention for an explicit lingerie shoot.

The Inbetweeners star, lads' mag favourite and naked Rivals star posed for an empowering Agent Provocateur shoot released on Tuesday which saw her pose half-naked on a tractor and ride a Rivals themed saddle while holding a riding crop. 

And it's fair to say that mother-of-one Emily, 36, wants her body to be discussed on her own terms. 

The actress previously tweeted: ‘Can people stop saying to girls with big knockers “it’s a bit boobie?!” when trying on clothes.

'Some people in TV make me feel like I’ve deliberately strapped on a rubber pair and said - look at these bad boys. You wanted them out when I was 19!'

She also said to OK! magazine in 2018: 'My whole life I’ve been judged for how I look.

'Which is part and parcel of being in the public eye, playing sexy roles and posing for lad’s mags, but I want people to like me for my personality and brain.

'It’s not all about having the perfect body, perfect hair, perfect smile.'

A year later, Emily lost weight after starring in I'm A Celebrity and had to deal with body-shaming from strangers after leaving the jungle.

Emily said she was shocked to be interrupted during a meal at a restaurant by a man who told her to 'stop eating' because 'starvation suits her.' 

In 2023, Emily opened up about how her mental health had been impacted by the digital abuse she receives on a daily basis.

She filmed a powerful documentary for BBC Two about being on the receiving end of everything from receiving unsolicited sexual images to rape threats.

In the documentary, the actor and comedian says she sometimes receives thousands of explicit messages a day, which has left her fearing for her safety. 

She told Radio Times: 'I’m terrified at times. The second I hear a bump in the night I go, "Oh, that’s it. I’m about to be raped and killed". I’m scared of being alone physically a lot of the time.”

'It’s frightening how much has been normalised and how accustomed we are as women to it.'

Emily has showed off her body on her own terms in a sizzling new shoot for Agent Provocateur's SS26 Campaign - in which she plays 'The Duchess'. 

She looked nothing short of sensational in an eye-popping selection of lingerie with a bondage-theme - including a number of snaps showing her with a riding crop - in a nod to her role in the adaptation of Jilly Cooper's Rivals. 

In 2024, she played upwardly mobile character Sarah Stratton in the Disney+ hit and set pulses racing by going topless in a scene while playing tennis and it seems she is continuing her saucy streak with her collaboration with the lingerie giant. 

Showing off her svelte figure, the stunner will no doubt set tongues wagging after being hit with rumours of using weight loss jabs - something which led to social media divide among the British beauty's followers.

Shirking the claims for the new campaign, which was shot at Camfield Place, Hertfordshire, Emily looked incredible in the saucy looks with a PVC ensemble adding to the bondage style in the Rivals-inspired shoot. 

On the campaign, Emily said: 'I've always loved Agent Provocateur as a brand, but had no idea there was such an incredible, creative team bringing it all to life... 

'From our first lunch meeting to a brilliantly fun afternoon in Soho trying on lingerie to our shoot day at Camfield Place, I not only felt like I was part of that team but also felt entirely happy about trusting the process.

'From start to finish this has been one of the most special projects I've worked on, and one I feel truly empowered by.' 

Creative director Sarah Shotton said: 'I was up North when Rivals came out, with its brilliant cast & costumes, and I just fell in love with all things British, once again SS26 is very late-1980s, it's over the top and really fun, with lots of fabulous prints and fabrics. It's one of my favourite collections in a long time...

'We needed someone bold, British and utterly gorgeous to bring it to life; it could only ever have been Emily or the campaign.'

Agent Provocateur bosses said of the campaign: 'The SS26 campaign brings to life the refined elegance of British aristocratic glamour reimagined through the scandalous, indulgent rhythms of countryside living in the late 1980s...

'The collection itself having grown from Sarah's ongoing love-affair with the "Great North", where she was born, and a Jilly Cooper "bonkbuster" revival - polka dots, florals and PVC a-plenty.'

The new shoot came after Emily's Christmas carousel of photos have sparked an outrageous reaction from her followers, some of whom have accused her of using weight-loss jabs.

Emily looked gorgeous as she posed for the Instagram snaps which were captioned 'Christmas - a small selection of some fave outfits and beautifully busy tables that give me heartburn just looking at them.'

Emily posed in chic looks including skinny jeans and a black leather dress and colorful shrug, alongside snaps of her festive feasts and pub trips with pals.

Her comments section was soon brimming with messages but many fans rushed to defend the star after some suggested she had turned to weight-loss aids. Skinny jabs are jabbing' wrote one follower as another asked 'on the jabs? Looks good tho.'

The actress welcomed her first child with her scientist fiancé Alistair Garner, in June 2024, a baby boy named Barney.

Just months after the birth Emily revealed she had been inundated with questions about her weight, but had refused to rush back to the gym.

Speaking to Jamie Laing on his Great Company podcast in 2024, Emily shared: 'There's something quite liberating about having a baby. Your body goes through so much and you genuinely look at your body as a completely different vessel...

'Being pregnant and desexualised, looking at your body, you create a human inside you, then you give birth to your child - which by the way is mental - you get home and the first thing people say to you is, when are you going to get back in the gym?'

Emily laughed: 'Are you kidding? I've just created a human, I am exhausted! I've just tried to push a human out of me and had it ripped out of my stomach. The last thing I want to do is go to the gym but the first thing you're expected to do is get back into shape.

'Where's the congratulations for being a mother? Instead it's when are you going to get the baby weight off... I'm not back at the gym at the minute, I've actually put on more weight since giving birth. I'm just enjoying this bit.' 

Emily catapulted to fame in the late Noughties playing schoolgirl Charlotte ‘Big Jugs’ Hinchcliffe in Channel 4 coming-of-age comedy The Inbetweeners, which involved her wearing a low-cut white blouse and being fawned over by her male peers.  She previously insisted that ‘Charlotte’ was not supposed to be a sex symbol – and only became one because ‘the world is full of perverts’.

In an interview last year, Emily, who is the daughter of comic Kate Robbins, said: ‘They see the blonde hair, the school uniform and they go “Oh wow, seductive, what a seductive role”, but I was just a schoolgirl playing a schoolgirl.’

A source close to the star said: ‘You can’t blame her for wanting to grow up and rid herself of that – Charlotte “Big Jugs” is no more. She was lusted after in a pretty disgusting way, she was a teenager back then, as was her character... 

'But the whole sex symbol thing has stuck with her until now.’

While Emily may have given herself a makeover, there will be those who accuse her of hypocrisy for her new look because she has previously talked of feeling ‘free’ about her curves after years of insecurity.

Last year, discussing her success in the aftermath of The Inbetweeners, she said: ‘Everybody started talking about my weight. There was a whole Facebook page dedicated to me/Charlotte Hinchcliffe. I couldn’t believe how awful it was...

‘People would then try and be positive and say, “At least we’re seeing curvier girls now playing sexier roles on television”. I didn’t even know I was curvy!’