Dolphin Partners With Deepfake Protection Firm Loti AI (EXCLUSIVE)

Amid the explosion of unauthorized AI-generated content, entertainment marketing and production firm Dolphin has partnered with Loti AI, a deepfake detection and takedown startup aimed at protecting companies and celebrity clients against fake accounts, false endorsements, deepfakes and unlicensed distribution of content.

Through the partnership, Dolphin will provide its subsidiaries — businesses including 42West, The Door, Shore Fire, Special Projects and Elle Communications — access to Loti’s tools. The firm will also provide feedback to assist Loti (which also has a partnership with WME) in further developing and expanding use of its services.

“It has become increasingly clear that as marketers and public relations experts we need to do more to help protect the reputation of our partner clients both online and in real life,” said Charlie Dougiello, executive committee chief innovation officer at Dolphin. “We are only doing a portion of our job if we allow deepfakes and unlicensed use of our partners’ content to go unchecked. With Loti, we now have a powerful AI solution.” 

Dolphin CEO Bill O’Dowd added that the new partnership could additionally open up new revenue streams for the company. “We can expand our suite of premium services and tap into the growing demand for brand safety and content protection tools.”

Loti’s tech scans more than 450 million online images and video frames each day, according to the company, which was founded in 2022. To date, its auto-takedown functionality has a 95 percent success rate within 17 hours, it claims.

This marks Dolphin’s “first step” in its AI roadmap. “We’re incredibly excited about the creative and commercial potential of our alliance with Loti,” O’Dowd said. “We recognize that AI is still in its nascent stages but will increasingly permeate all aspects of business and culture in the coming years.”