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Kris Smith has been dropped by Myer after working with the department store giant for 18 years.
The 47-year-old model ex of singer Dannii Minogue took to Instagram to announce the news, writing: 'After 18 years @myer our relationship has come to an end.
'The fun I've had, the places I've visited and the people I've met will live with me forever, thank you for trusting in me to represent your brand it's been unreal.'
His long reign started in 2009 when he was dating the Australian singer.
'Kris has been a key part of the Myer story for the past 18 years, and we're proud of everything we've built together,' a Myer spokesman revealed.
'His contribution to the brand has been significant, and something we'll always be thankful for.
Kris Smith (pictured) has been dropped by Myer after working with the department store giant for 18 years
The 47-year-old model ex of singer Dannii Minogue took to Instagram to announce the news, writing: 'After 18 years @myer our relationship has come to an end. (Pictured: Dannii and Kris together in 2011)
'As we enter a new chapter, we've evolved our approach to talent moving away from traditional ambassadors, to work with a broader range of Australian talent across individual campaigns.'
Smith's peers were quick to inundate his comments with well wishes.
'18 years! Bloody epic mate. I shall raise a glass of busby to that!' wrote Nikki Phillips.
The Block's Elyse Knowles wrote: 'A beautiful journey! I was so lucky to be by your side for a snippet, with your constant support ! Lots of love xx.'
The British-born professional rugby player relocated to Melbourne to pursue his modelling career while in a relationship with Minogue.
The former couple share 15-year-old son Ethan.
Smith, who also shares two daughters with wife Sarah Boulazeris, was a long-time staple at the Melbourne Cup Carnival at Flemington with Myer and Fashions on the Field.
Kris and Sarah began dating in 2017, and became the proud parents of daughter Mila in 2018, before welcoming Frankie the following year.
'The fun I've had, the places I've visited and the people I've met will live with me forever, thank you for trusting in me to represent your brand it's been unreal,' he wrote.
Kris proposed to his long-time partner in December 2020.
The pair were celebrating their daughter Frankie's first birthday with a party in their backyard when Kris asked for Sarah for her hand in marriage.
At the time, he captioned a gallery of charming photos on Instagram: '2020 wasn't all bad... she said yes.'
The pair eventually tied the knot in Melbourne's Yarra Valley in October 2022.
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