Coleen Rooney stuns in a chocolate satin lace dress as she is joined by her glamorous mother Colette at the launch dinner party for her new Primark collection

Coleen Rooney cut a glamorous figure as she was joined by her mother Colette at the launch dinner party for her new Primark collection on Thursday evening. 

The I'm A Celebrity star, 39, looked incredible in a chocolate satin dress as she posed up a storm with her mother at the event, held at The 1 Hotel Mayfair in London. 

Her chic ensemble from her newest collection featured spaghetti straps, a plunging V-neckline, a daring thigh-high slit and delicate lace trims. 

Coleen added inches to her frame with pointed slingback heels as she proudly posed for cameras alongside a lavish dinner set-up for her guests. 

To complete her look, Coleen accessorised with gold statement earrings and swept her brunette tresses up into an elegant updo. 

Meanwhile, her mother, Colette, looked every inch the proud parent as she posed alongside her daughter at the event. 

Colette appeared to coordinate with Coleen, wearing a chic chocolate brown top and trouser co-ord. 

She added inches to her frame with silver sparkly heels and appeared in great spirits, beaming alongside her daughter. 

Also in attendance were Jess Wright, Ashley James, Georgia Kousoulou, Chloe Lewis, Scarlett Moffatt, Danielle Lloyd, and Gabby Allen. 

TOWIE star Jess looked effortlessly chic in a grey powersuit consisting of a structured blazer and tailored trousers. 

Presenter Ashley, 38, cut a stylish figure in a brown leather jacket paired with a beige striped shirt as she arrived at the launch party. 

TOWIE star Georgia, 34, looked stunning in a grey mini shirt dress paired with black leather knee-high boots.

TOWIE star Chloe cut a chic figure in a grey structured blazer and wide-leg tailored trousers as she posed for cameras at the event.

TV personality Scarlett, 35, opted for a blue striped shirt teamed with dark blue wide-leg denim jeans.

Model Danielle, 42, looked effortlessly chic in a cream knit waistcoat and light blue denim jeans.

Former Love Island star Gabby, 34, looked incredible in a white co-ord paired with matching peep-toe stiletto heels.

Coleen's launch party at the swanky five-star hotel comes as she modelled six stunning looks from her new Primark collection on Thursday.

Primark has partnered with the star on an exclusive new collection of stylish everyday essentials.  

Rooted in a shared belief that looking good shouldn’t mean spending more, 'By Coleen' brings together Coleen's signature style and Primark's commitment to offering great fashion at affordable prices. 

Showcasing her new collection in a stunning photoshoot, Coleen slipped into a stylish black shoulder-pad T-shirt paired with cream culotte trousers. 

Posing up a storm for the camera, she accessorised the chic look with a mini black handbag and matching peep-toe heels.

For her second look, Coleen looked radiant in a beige zip-up jumper and shorts co-ord set. 

The stylish jumper featured a relaxed collar, long sleeves and a zip fastening, while the shorts boasted a drawstring waist and faux front pocket detailing. 

For her third look, Coleen slipped into a sleek black vest top paired with a striped white shirt and light blue denim jeans. 

Meanwhile, in another stunning snap, the star donned a chic beige longline mac coat, perfect for the upcoming spring season. 

Smiling for the camera, Coleen teamed the mac with a white jumper and trouser co-ord set and beige and cream trainers. 

In another candid black-and-white snap, Coleen slipped into a chic black satin dress with lace trims. 

She styled her brunette tresses in an elegant updo for the glamorous shot.  

For her final look, the wife of professional football manager Wayne Rooney, 40, donned a crisp white funnel neck jacket as she posed for a striking black-and-white close-up. 

With a lifelong love for fashion and pulling together looks that work for whatever the day has in store – whether the school run, the office or brunch with friends, ‘By Coleen’ has been designed to be stylish and versatile. 

The new collection features clean silhouettes, soft-touch fabrics and calm, wearable colour palettes, with thoughtful details designed to make getting dressed feel even simpler. 

From layering up to dressing down, or styling for something in between, every piece can be worn on repeat. 

Hero items include leisurewear with a modern structure, and barrel fit- denim. Romantic lace elevates both satin and jersey, while outerwear leans contemporary with a crisp white funnel neck jacket and an essential longline mac.

Meanwhile, classics return through white-and-blue striped-shirting, balanced by refined utilitarian tailoring in a sleek utility shirt and trouser combination, with prices starting from £7. 

Commenting on the partnership and new collection, Coleen said: 'Primark has been part of my life for years — I remember travelling to Manchester to shop there as a teenager and even visiting Penneys in Ireland when I was younger. 

'Working with Primark feels like such a natural fit because I’ve always believed you don’t need to spend more to look great. 

'I’m constantly on the move from the school run to meetings, lunch or football training, so I need clothes that work across all of it. 

'With this collection, I wanted to create everyday pieces that are wearable, comfortable and made from lovely fabrics, but still feel polished and stylish. 

'I hope that women can wear this collection and feel confident, put-together and like the best version of themselves.'

Mary Lucas, Womenswear Trading Director at Primark, added: 'We’re thrilled to be working with Coleen and bringing this collection to the high street. 

'We both feel passionately that you don’t need to spend more to look and feel great in what you’re wearing, and that ethos is at the heart of this collaboration.  

'This first collection is designed to be versatile, and we’ve worked hard to ensure that the looks are considered, and stylish and wearable for whatever the day holds.'

Prices start from £7 for the shoulder-pad T-shirt and go up to £34 for the must-have mac coat. 

The collection is available in 16 international markets, and customers can browse the full range online and check availability of their favourite items using the stock checker before heading to their local store. 

In Great Britain, customers will also be able to shop the collection via Click & Collect.

Coleen's collection with the affordable fashion retailer is available to shop in store and online from March 10.