Coleen Rooney carries huge haul from Primark as she swaps her designer wardrobe for the high street after landing multi-million pound campaign with them

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By CONNIE RUSK, ASSOCIATE SHOWBUSINESS EDITOR

Published: 12:45 BST, 3 August 2026 | Updated: 13:58 BST, 3 August 2026

She is known to boast a designer wardrobe but Coleen Rooney went on a shopping spree in budget high-street chain Primark on Monday. 

The WAG, 40, was seen carrying a huge bag filled to the brim as she left the shop in the Trafford Centre with a coffee in hand. 

Coleen cut a casual figure in a black zip-up jacket, white vest and black leggings and opted for comfort on her feet with £252 perspex flip flops from Christopher Esber. 

The mother-of-four dropped her second collection with Primark last month after signing a multi-million pound deal earlier this year. 

The WAG's son Cass, eight, made his modelling debut at the age of eight as he joined his glamorous mother in her new Primark campaign.

The TV personality shared her delight, calling the photoshoot with her youngest child a 'special moment'.

She is known to boast a designer wardrobe but Coleen Rooney went on a shopping spree in budget high-street chain Primark on Monday

The WAG, 40, was seen carrying a huge bag filled to the brim as she left the shop in the Trafford Centre with a coffee in hand

Coleen and her football pundit husband, Wayne, 40, are parents to three other children, sons Kai, 16; Klay, 12, and Kit, 10.

It marks her second By Coleen collection since signing a multi-million pound deal with the high-street retailer earlier this year.

Coleen said proudly: 'As a mum to four children, I wanted the collection to feel stylish yet practical, and working with a brand like Primark that so many of my followers shop with was really important to me.

'My friends all loved the first By Coleen collection, so I can't wait for them to see the next one. My family are very proud of me with this collaboration, and having Cass as part of the kids wear photoshoot was such a special moment.

'I'm over the moon for how it's all turned out and I absolutely loved seeing everyone tagging me in their posts with the last collection, so am hoping it's much the same this time round!'

By Coleen launched in Primark stores on Tuesday, with womenswear priced at £2.50 to £30; the kidswear launches in August, with prices starting at £7.

In Great Britain, customers will also be able to shop the full collection via Click & Collect.

The Daily Mail reported last month Coleen had even given her husband's wardrobe a spruce up as he appeared on television for the World Cup. 

Coleen cut a casual figure in a black zip-up jacket, white vest and black leggings and opted for comfort on her feet with £252 perspex flip flops from Christopher Esber

The mother-of-four dropped her second collection with Primark last month after signing a multi-million pound deal earlier this year, with her son Cass, eight, modelling  

Coleen has stepped in to help him with his wardrobe.

'Wayne is not a fashionista like his wife,' says a source familiar with him. 'He grew up wearing tracksuits and still loves to wear them today but that isn't possible on television. So with a little bit of help he has spruced his clothes up,' a source told Katie Hind. You can read the full story here

The transformation didn't go unnoticed on social media. 'Just seen Wayne Rooney!' one wrote. 'I tell you what, he's lost a lot of weight and looks so much better!'

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