Coinbase Launches Bitcoin Rewards Card to Drive Subscriber Growth

On Thursday, Coinbase unveiled its first-ever branded credit card that rewards its holders in Bitcoin—a perk that could draw more customers to the crypto exchange's subscription service, Coinbase One. 

The Coinbase One Card will offer up to 4% Bitcoin back on cardholders’ purchases. Launching this fall in partnership with American Express, the credit card will be available exclusively to U.S.-based Coinbase One customers.

The subscription service touts zero trading fees and more robust staking rewards, among other benefits. 

“Our customers are graduating from just creating [accounts] to now using Coinbase as a primary financial account,” Max Branzburg, Coinbase’s vice president of product, told Decrypt. 

When asked if Coinbase One would offer rewards denominated in other cryptos such as Ethereum or Solana, Branzburg replied, “We might.”  

“We've talked about every different flavor of this card that we could do, including different tokens,” Branzburg said, adding that the credit card will “evolve over time.”

He added: “We learn from the market… and we'll integrate with that [to offer] more tokens, different types of rewards, different types of benefits, different designs for the card.” 

The credit card's debut comes as Coinbase continues to push for diversification of its revenue streams. 

When Coinbase One launched in 2023, transaction fees accounted for the majority of the trading platform's revenue. Recently, Coinbase's subscription services have grown to account for a larger share of the market.  

Coinbase notched $698.1 million in subscription and services revenue in the first financial quarter of 2025, up 9% from the previous quarter. Overall, Coinbase's total revenue for Q1 was $2.03 billion, representing a 24% year-over-year increase but a 10% decline from the prior quarter.

Coinbase One's subscriber base has also grown to over 1 million users in the past two years. 

According to Branzburg, the U.S.’ recent overhaul of its crypto regulations and the “pace of innovation” across the industry informed Coinbase's decision to unveil its Coinbase One Card now. 

“We've been thinking about it for a long time and decided [that] with everything that's happening…now is the right time.”

Edited by Sebastian Sinclair