Terrifier outfit Cineverse has acquired advertising technology company IndiCue, accelerating its evolution into a streaming infrastructure company. It’s paying $22 million in cash with another $18 million tied to future performance milestones for a potential total consideration of up to $40 million.
It will be integrated with Cineverse’s Matchpoint platform, the company said, to create a unified system across content preparation, distribution, monetization, reporting and real-time performance optimization across FAST, AVOD, connected TV and ad-supported streaming.
The stock jumped on the news, up about 15% in early trading.
“This represents a key leap forward for Cineverse,” said chairman and CEO Chris McGurk, as the company moves beyond passive distribution and reporting to responding dynamically to viewer behavior and market demand.
IndiCue is a proprietary CTV monetization platform founded iin 2023 with 100+ customers live or in the process of onboarding including Imax, Freecast, Cannella Media, Loop Media, KTSF and Dial Up Media, independent FAST and AVOD platforms and other streaming content distributors. It will also be deployed across Cineverse’s own portfolio of streaming platforms.
The move follows Cinverse’s recent acquisition of Giant Worldwide and the two deals are key, he said, to create a “comprehensive, scalable infrastructure solution for the entertainment industry, and transform our company, which – alongside our studio operations – is now in position to thrive,
With IndiCue, Cineverse sees its fiscal 2027 revenue at $115-$120 million with technology platforms repping more than half of the total, and adjusted ebitda (earnings before interest taxes, depreciation and amortization) at $10-$20 million. IndiCue is expected to generate approximately $38 million in revenue and $9.6 million in ebitda in 2026.
IndiCue’s founding team and senior leadership have joined Cineverse in new roles.
“For years, we’ve focused on building advanced, next-generation infrastructure designed to scale the highly complex task of digital video distribution,” said Cineverse President and Chief Strategy Officer Erick Opeka. “With IndiCue, Matchpoint becomes a closed loop: distribution, data, and monetization working together as a single system. This gives us a powerful feedback engine that allows us to understand performance in real time and act on it, improving results for our own content and for some of the largest media companies in the world.”
Cineverse raised $13 million in convertible notes to support the closing of transaction and working capital requirements.
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