Charli XCX stuns in sexy white underwear as she joins Nicola Coughlan and Jude Bellingham in latest star-studded SKIMS shots

Charli XCX stunned in sexy white underwear as she joined Nicola Coughlan and Jude Bellingham in the latest star-studded SKIMS shots on Thursday. 

The brand owned by Kim Kardashian has had a series of impressive celebrities fronting the brand in recent months including Sabrina Carpenter and Usher. 

In new images from recent campaigns Charli XCX put on a very confident display as she modelled some pieces. 

The singer, 32, looked incredible as she posed in a white cotton bralet and girl boxers while rainsoaked. 

She put her enviably toned abs on display while writhing around in the water and posing seductively for celebrated photographer Petra Collins.  

Charli has been enjoying a career high following the release of her sixth album brat and thus inspiring the brat trend. 

While Bridgerton star Nicola, 37, flaunted her gorgeous curves in a green bodycon dress.

She wore her long blonde tresses in loose waves and opted for a natural, glowing makeup look. 

Footballer player Jude, 21, shows off his rippling muscles and shirtless physique in tight grey boxers.

The Real Madrid midfielder sent his fans into a frenzy when the images were first released. 

Last July, SKIMS was officially valued at over $4bn - just over five years after it launched. 

Over the years, Kim Kardashian and her team have been quick to capitalize on rising stars - notably snapping up The White Lotus stars Simona Tabasco and Beatrice Grannò weeks after the hit series ended in January.

Earlier this year, the mother-of-four also signed Sabrina Carpenter when the singer was fresh off the Eras Tour, where she had been opening for Taylor Swift in Australia.

Speaking to Vogue Arabia in 2021, Kim said of her business strategy: 'We're creating the next generation of underwear, shapewear and loungewear by consistently bringing our customers newness and excitement with each drop, and I am so thankful for the dialogue we have with our community along the way.' 

Ad Age's special projects editor Adrianne Pasquarelli highlighted how Kim Kardashian is using her celebrity connections to her advantage.

The expert told Vox in April: 'As a direct-to-consumer brand, they're able to be very nimble with their marketing.

'[Kim Kardashian] handles a lot of the creative and can turn out that stuff on a dime, especially for a digital campaign. 

'It's harder to be as flexible and as fast with marketing for heritage companies with a bunch of brick-and-mortar stores and just decades of retailing.' 

When Sabrina Carpenter modelled for SKIMS earlier this year, the star was pictured in a 1990s-inspired teenage bedroom setting.

The snaps depicted Sabrina, 24, hanging out in her bedroom, strewn with books and decorated with celebrity posters, as she chatted with a friend on a landline phone and listened to her portable CD player. 

The snaps caught the eye of Sabrina's new boyfriend, Barry Keoghan, 31, who left a racy comment swooning over the snaps.

He left a flame and parched emoji before writing, 'barbie emoji.'

Sabrina's collaboration with SKIMS sparked outrage among Taylor Swift's fanbase at the time - as the singer famously fell out with Kanye and his reality star ex-wife in 2016.

In February, Lana Del Ray was announced as the face of SKIMS' Valentine's Day collection. 

Lana donned a satin blue and lace bodysuit as she posed seductively inside a giant heart with her hands clothed in gloves and a duo of matching bows in her hair.

The singing icon embraced her romantic and retro sides as she posed up a storm in a series of lacy looks in the shoot. 

In October 2023, Kim Cattrall became another A-List celeb to model for the brand.

The 67-year-old actress showed off her toned figure in a plunging black bodysuit and stiletto heels in a video posted by Kim.

In April 2022, Kim Kardashian announced that she had signed some of the world's biggest supermodels to promote SKIMS.

Announcing Heidi Klum, Tyra Banks, Candice Swanepoel and Alessandra Ambrosio as ambassadors, Kim said: 'It doesn't get more iconic than this.'

In February, Kim Kardashian called upon Usher to be the face of a SKIMS men's underwear campaign. 

The 45-year-old R&B crooner stripped off in a series of new images for the brand, as well as a commercial.

The U Got It Bad hitmaker showed off his chiseled abdomen and brawny arms as he modeled boxer briefs and various T-shirts.

Jude then took over from Usher as the face of SKIMS' male underwear range.

In the video, shared on the SKIMS Instagram account, Jude can be seen sporting a pair of dark grey boxer shorts.

Speaking to the camera, he says: 'I'm Jude Bellingham. Everybody's wearing SKIMS.' 

Alongside the post, the brand wrote: '@JudeBellingham for SKIMS. Ahead of the Euros, the record-breaking England player sports our Mens underwear.'

In a press release sent to DailyMail.com at the time, Kim said: 'The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody.

'To have an icon like Neymar be the face of our launch campaign, along with NBA All-Star, Shai and NFL’s top Defensive Player Nick.

'I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women.

'I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products.'