Celsius Holdings, Inc. (CELH) Stock: Revenue Climbs 11% in Q2 2026 Despite Profit Pressures

TLDR

• CELH Q2 revenue rose 11%, but profit dropped as margins faced pressure in 2026.
• Celsius posted higher sales, while promotional costs weighed on quarterly earnings.
• Alani Nu lifted Celsius revenue, but weaker margins reduced second-quarter profit.
• Celsius grew revenue 11% as higher costs and promotions cut quarterly earnings.
• CELH expanded sales in Q2, though lower margins pressured net income and EPS.

Celsius Holdings, Inc. stock traded at $24.42, down $4.73, as the company reported mixed second-quarter 2026 results. Revenue increased 11% from the prior year, but lower margins reduced earnings. Stronger sales from acquired brands helped offset weakness in the core CELSIUS business.

Celsius Holdings, Inc., CELH

Revenue Growth Receives Support From Portfolio Expansion

Celsius generated $817.9 million in second-quarter revenue, compared with $739.3 million during the same period in 2025. Total sales increased by approximately 10.6% year over year. North American revenue reached $790.7 million, while international revenue increased to $27.2 million.

The company’s first-half revenue reached $1.6 billion, representing a 50% increase from the prior year.  North American sales climbed 51% during the six-month period. International revenue also advanced 32%, reflecting continued expansion across several overseas markets.

Alani Nu remained the largest growth driver during the quarter. The brand generated approximately $364.4 million in sales because consumer demand stayed strong. Higher customer orders and the PepsiCo distribution transition also supported revenue growth.

Rockstar Energy contributed approximately $66.5 million in quarterly revenue after joining the company portfolio. The CELSIUS brand recorded an 11.7% revenue decline from the previous year. Increased promotional spending, inventory adjustments, and softer club channel demand weighed on brand performance.

Margins And Earnings Face Higher Cost Pressure

Gross profit increased to $393.7 million from $380.9 million one year earlier. Margin declined to 48.1% from 51.5% during the same period. Higher promotional activity and changes in sales channels reduced overall profitability.

Net income declined to $55.3 million, compared with $99.9 million in the second quarter of 2025. Net income attributable to common shareholders also dropped to $36.4 million. Diluted earnings per share decreased to $0.14 from $0.33.

Adjusted diluted earnings per share reached $0.36, compared with $0.47 one year earlier. Adjusted EBITDA also declined 12% to $184.2 million. First-half adjusted EBITDA increased 36% to $379.6 million, showing stronger performance across six months.

Management attributed the margin decline to increased trade spending and promotional investments. The company also experienced a higher mix of direct store delivery sales, which reduced reported net revenue. Integration benefits from acquired businesses partly offset those pressures.

Brand Strategy Focuses On Long-Term Expansion

The company completed the Rockstar integration during the second quarter. Management also continued optimizing product assortments across the portfolio. Those efforts aim to improve operational efficiency while supporting future brand growth.

The company continued building its portfolio around CELSIUS, Alani Nu, and Rockstar Energy. Management stated, “We delivered a double-digit increase in second quarter revenue, completed the Rockstar integration, and maintained gross margin near first-quarter levels despite a challenging commodity environment.”

Management also noted that optimization efforts remain focused on improving product productivity and strengthening retail execution. The company expects those initiatives to support sustainable growth for the CELSIUS brand. At the same time, its broader portfolio provides additional opportunities across the energy drink category.

The business now operates with two billion-dollar brands and an expanded distribution network. This broader portfolio supports multiple consumer segments and consumption occasions. The company continues strengthening its position within the energy beverage market.

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