Cameron Diaz promotes her wine brand as she returns to social media for the first time after welcoming her third child aged 53

Cameron Diaz promoted her wine brand Avaline as she returned to social media for the first time since welcoming her third child.

The actress, 53, and her rocker husband Benji Madden, 47, announced their new arrival last month, a baby boy named Nautas.

Returning to Instagram on Tuesday, the star shared a playful skit as she plugged her wine in US supermarkets.

Sitting on a sofa with a black shirt on, she pretended to read a request that said: 'Film a social media video for maximum cut-through incorporating state-of-the-art special effects in a bold directional vision that would redefine the wine industry and change lives.'

She then turned to the person behind the camera and asked: 'That's like a really bold objective... Are we going to achieve that?'

'We thought it would be really great if you did it while skydiving,' a voice said behind the frame.

Cameron replied: 'Umm well, yeah, I'm pretty sure that I can just make it a little simple, let's see.'

'Hey everyone, our full line is at Kroger, Whole Foods and Target, so go and get it,' she performed to the camera, before asking the videographer: 'How's that?'

'Life-changing,' they replied.

'It is life-changing, go and get it,' Cameron shouted while holding two bottles.

She penned alongside the post: 'Big news, simply put.

'Avaline is now available nationwide - Target, Whole Foods, Kroger, Ralphs, and more. Organic wine that’s easy to find, wherever you shop.

'Shop your favourites like: Rosé, White Blend, Sauvignon Blanc, Pinot Noir, Cabernet.

'Whatever you’re in the mood for, we’ve got you.'

The wine brand was co-founded with fashion entrepreneur Katherine Power in 2020.

It's built on a mission of ingredient transparency, offering clean, 100% organically farmed, and vegan-friendly wines that are free of unnecessary additives, added sugars, and concentrates, as per their official website. 

Avaline typically retails between $24 and $35 depending on the specific varietal.

Last month, Cameron and her husband Benji announced the birth of their third child.

Sharing the news on Instagram, he wrote: 'Cameron and I are Happy, Excited, and feeling so BLESSED to announce the birth of our third Child, Nautas Madden. Welcome to the world Son!!❤️'

'We love life with our family- our kids are healthy&happy, and we are grateful!!! having a blast ❤️Sending all our best wishes- the Madden Family'.

The couple, who married in 2015, are already parents to daughter Raddix, born in December 2019 and son Cardinal, born in March 2024. Both were born via a surrogate.

Benji didn't share any photos of the newborn, but instead posted a picture of a ship and the name's meaning which read: 'Sailor, navigator, voyager'.

'One who embarks on a journey and fears not the unknown.' Cameron commented underneath the post with a series of stars and love heart emojis.

The couple announced the birth of their second child in 2024 in a similar way, noting that they would not be sharing photos of their children 'for safety and privacy.'

In December 2019, the pair surprised fans when they announced they had welcomed their first child - daughter, Raddix.

At the time, Cameron had taken to Instagram to pen a New Year's message. 'Happy New Year from the Maddens! We are so happy, blessed and grateful to begin this new decade by announcing the birth of our daughter, Raddix Madden,' she wrote in the surprise post.

The actress continued: 'She has instantly captured our hearts and completed our family. While we are overjoyed to share this news, we also feel a strong instinct to protect our little one's privacy.'

'So we won't be posting any pictures or sharing any more details, other than the fact that she is really really cute!! Some would even say RAD:)...'

At the time of Raddix's birth, a source told Us Weekly that the couple had struggled with fertility before turning to surrogacy. 'They went through so much to get to this point,' the insider said.

'Cameron feels like this baby is truly a miracle.' Another source had previously told the publication that the couple had tried IVF before turning to surrogacy.

Just weeks before, Cameron reflected on her acting hiatus and having her first child aged 47 as she spoke about being an older mother in a rare interview.

'I love being a mother. It's the best, best, best part of my life,' she told OK! magazine. 'The only pressure for me now is I have to live to be, like, 107, you know?'

'The women who have children my age are literally 20 years younger and that's an interesting place to be because I'm not that age' she continued. 'And that's totally OK - but I want to feel vital like that for my child.' 

'I'm just trying to stay alive just like every other mother.'