Bradley Cooper and Matthew McConaughey hilariously clash over wild conspiracy theories in Super Bowl ad

Bradley Cooper and Matthew McConaughey are back together - and butting heads - in a new Super Bowl ad that dropped Monday.

The longtime friends reunite onscreen for the first time since 2006’s Failure to Launch, this time spiraling into a wildly unhinged debate about food, football, and conspiracy theories.

The Uber Eats commercial, titled Hungry for the Truth, frames McConaughey as a man convinced the entire sport exists to make America eat.

Cooper, a diehard Seahawks fan, pushes back hard -  until the theories start sounding plausible.

'When a quarterback runs, they call it a scramble,' McConaughey insists, fully committed to the madness, adding, 'Think about it! Field goal post… designed after a fork.'

And just when it can’t get more absurd, a White Lotus fan-favorite swoops in to pick a side. 

That surprise cameo belongs to Parker Posey, who pops up channeling her White Lotus character Victoria Ratliff.

The actress leans fully into the bit, siding with McConaughey and fueling his increasingly frenzied food-based theories.

'Did you tell him about pancake blocks?' Posey asks in Victoria Ratliff’s signature droll delivery.

'Several times,' McConaughey deadpans.

The chaos only escalates as the ad rolls on, with Cooper repeatedly begging McConaughey to drop the theory -  ‘you cannot keep this up’  - to absolutely no effect. 

McConaughey barrels ahead anyway, stacking one food-meets-football ‘coincidence’ after another across the minute-long spot.

‘Players names: C.J. Ham, Malik Ham,’ he argues, while Cooper snaps back, ‘You’re cherrypicking.’ 

Unfazed, McConaughey keeps piling on — ‘Je'Rod Cherry… Don Cherry…’ — pushing his increasingly exasperated co-star to the brink.

The Dallas Buyers Club actor doesn’t stop there, tormenting Cooper both in person and over the phone. 

‘It’s all food, Bradley!’ he insists, fully committed to the bit. 

The madness finally comes to a head at what appears to be a Super Bowl watch party, where Cooper attempts one last ceasefire.

‘Enough! You’re never going to convince me that football’s selling food. So, what do you say we just squash this beef?’ Cooper pleads. 

‘Beef’s food… so’s squash,’ McConaughey replies coolly, sending Cooper spiralling yet again. ‘

You son of a b—,’ the Maestro filmmaker fumes as the ad cuts out — cheekily swapping the would-be expletive for ‘burgers’. 

The star power doesn’t stop with Cooper, McConaughey and Parker - Uber Eats lets fans remix the ad themselves. 

Dubbed the 'first-ever Build Your Own Super Bowl Commercial,' users can drop in cameos from Addison Rae, Amelia Dimoldenberg, Tramell Tillman, Sauce Gardner, Jerry Rice, and Pork Chop Womack.

Cooper said slipping back into scenes with McConaughey felt effortless, even after nearly two decades since Failure to Launch paired them as romantic rivals on screen.

The pair first crossed paths in 2006’s Failure to Launch, the rom-com that also starred Sarah Jessica Parker and Zooey Deschanel. 

‘Working with Matthew was wonderful,’ Cooper told Rolling Stone. ‘Between takes, there was a lot of laughing and catching up. 

'He was a great scene partner, and it’s been so long since we worked together. I was so happy to reconnect.’

A lifelong Philadelphia Eagles fan, Cooper has never been shy about folding his fandom into his work - even giving the team a shoutout in his Oscar-nominated 2012 film Silver Linings Playbook. 

While the Eagles’ playoff run ended with a Wild Card loss to the San Francisco 49ers, Cooper remained upbeat about the season. 

‘The Eagles had a strong season - competitive, resilient, not always pretty, but they stayed in it,’ he said. 

As for Super Bowl loyalties this year, Cooper played it safe: ‘No favorites this year,’ adding he’s ‘[I’m] just hoping for a good game.’