Bluey fever to continue with a movie

Bluey, the kid-friendly series that has made a name of itself by wrecking adults with stories of family, friends, and little life moments, is getting the movie treatment from Disney.

The Australian animated series, which is globally distributed by the BBC, became a sensation in the U.S. after a streaming deal brought it to Disney Plus in 2020. Since that debut, Bluey’s regularly been in the top 10 most streamed programs across all platforms, leading to a merchandise bonanza, an iffy video game, a hunt for the show’s “forbidden” episode, and millions of people melting into puddles over the adventures of Bluey, a blue dog with the sensibilities of a six-year-old, and her fun-loving family. In this house, we love Bluey.

The Bluey movie will be written by series creator Joe Brumm and produced by Ludo Studio, which has been behind the series’ gorgeous animation from the beginning. Amber Naismith (Happy Feet, The Lego Movie) is joining the feature as a producer, while Richard Jeffery, who worked on all of the series, will co-direct with Brumm. Bluey, her little sister Bingo, her Mum and Dad (and their voice actors) are all back for whatever emotionally crushing journey the family will go on this time.

“I really enjoyed the experience of working with a longer format on The Sign in Series 3, so going even further with a feature film feels like a natural extension of that,” Brumm said in a statement. “I’ve always thought Bluey deserved a theatrical movie. I want this to be an experiential event for the whole family to enjoy together.”

“The Sign” was a particularly poignant moment for the series, and many speculated it was the end of Bluey as the young cast aged out and Brumm moved on to other projects. Clearly Brumm isn’t done with Bluey yet. On top of working on a slate of Bluey minisodes currently airing on Disney Plus, the movie is a clear priority for Disney. The movie is on track for a 2027 release date.

Brumm has also told the New York Times that the coming of the movie doesn’t mean the end of Bluey as a TV show, although it might mean that he’s less personally involved in Bluey’s shorter-form adventures. “To be clear, this is not an announcement about the end of the show, but it is an acknowledgment that my focus will be on the film,” he said.