The actress detailed her accusations in a legal complaint filed with the California Civil Rights Department, The New York Times reported Dec. 21. In the documents, obtained by E! News, Lively accuses Baldoni, also her costar, of using a crisis PR expert to help implement a plan to destroy her reputation while protect his own.
The Gossip Girl alum, who coproduced the film, alleges this happened after she had reported the director's alleged misconduct to their fellow producers and later obtained from his studio, Wayfarer, a contractual rider that had promised to implement more safeguards on the film's set and had also stated she was not to be retaliated against for raising her concerns.
The complaint, a precursor to a lawsuit and filed following months of rumors of a rift between Lively and Baldoni,, includes screenshots of several text and email discussions allegedly sent and received by the director and PR reps involved in the alleged smear campaign, which the actress' legal team had obtained through a subpoena.
"He wants to feel like she can be buried..." Baldoni's publicist, Jennifer Abel, allegedly wrote about Baldoni and Lively in a text to crisis PR expert Melissa Nathan in August while discussing the plan, the documents state.
Response texts purportedly from Nathan included the words, "We can't write we will destroy her" and "you know we can bury anyone. But I can't write that to him."
The complaint alleges that days later, Baldoni sent his publicist a screenshot of another person's social media post that accused, without evidence, Hailey Bieberof bullying women, in which he allegedly wrote to his rep, "this is what we would need."
Abel allegedly responded, "Yes, literally just spoke to Melissa about this on the break about what we discussed last night for social and digital" and added, "Focus on reddit, TikTok, IG."
E! has reached out to Abel and Nathan for comment and has not heard back.
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The documents allege that over the next few months, the director's PR team "engaged in a sophisticated, coordinated, and well-financed retaliation plan" against the actress. The complaint states that they "created, planted, amplified, and boosted content designed to eviscerate Ms. Lively's credibility," bolster Baldoni's and "suppress any negative content about him."
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Baldoni's lawyer, Bryan Freedman, has spoken out in response to Lively's legal complaint, telling The New York Times in a statement, "It is shameful that Ms. Lively and her representatives would make such serious and categorically false accusations against Mr. Baldoni, Wayfarer Studios and its representatives.
The director's attorney said Wayfarer Studios "made the decision to proactively hire a crisis manager prior to the marketing campaign of the film" due to alleged "multiple demands and threats" from Lively, which "included her threatening to not showing up to set, threatening to not promote the film, ultimately leading to its demise during release, if her demands were not met."
"What is pointedly missing from the cherry-picked correspondence is the evidence that there were no proactive measures taken with media or otherwise," he added, "just internal scenario planning and private correspondence to strategize which is standard operating procedure with public relations professionals."
Freedman called Lively's allegations "yet another desperate attempt to 'fix' her negative reputation which was garnered from her own remarks and actions during the campaign for the film."
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In her own statement to The New York Times, Lively said, "I hope that my legal action helps pull back the curtain on these sinister retaliatory tactics to harm people who speak up about misconduct and helps protect others who may be targeted."