This year's Black Friday Apple Watch deals will be here before you know it, as we're less than a month away from the sale event. To help you find all the best Black Friday Apple Watch deals in one place, I've created this guide with everything you need to know about this year's sale.
Black Friday is one of the best opportunities of the year to score discounts on the best Apple Watch models available this year. You can find discounts on newer models released at the September event, like the Apple Watch 11, SE 3, and the Apple Watch Ultra 3. I also expect to see new record-low prices on older models, including the Apple Watch 10, the SE 2, and the Ultra 2.
This year's Black Friday deals event is officially on November 28, but sales will begin much earlier. I'll update this page as soon as Black Friday Apple Watch deals become available, but in the meantime, you can find out more information below about this year's sale and take a look back at last year's top deals.
Today's best Apple Watch deals ahead of Black Friday
Black Friday Apple Watch deals FAQs
When is Black Friday?
Black Friday 2025 takes place on Friday, November 28. The actual date shifts, but the day of the week stays the same: it's always the Friday after Thanksgiving.
While that's the official date, Black Friday deals will start much earlier, thanks to early sales I expect to launch in late October. As soon as early Black Friday Apple Watch deals are available, I'll update this page with all the latest offers.
Is Black Friday the best time to buy an Apple Watch?
Most likely, yes. Black Friday is one of the best opportunities of the year to find discounts on Apple's newest models and older smartwatches.
Apple debuts its new devices (like the Apple Watch Series 11 and Ultra 3) in September each year, so if you're on the hunt for an older model like the Apple Watch Series 10, you might be able to pick up a discounted model as retailers rush to clear last year's stock with tempting discounts.
What Black Friday Apple Watch deals should I expect?
Thanks to Apple's latest smartwatch releases, we should see significant first-time discounts on the Apple Watch 11, Apple Watch SE2, and Apple Watch Ultra 3 during Black Friday. That means if you see any of those smartwatches discounted by more than $20, then it's a good deal to grab.
I'll also keep an eye on Black Friday deals on older models, including the Apple Watch 10, SE 2, and Ultra 2. While we've already seen impressive discounts on the best-selling Apple Watch 10, dropping as low as $279 during Prime Day, I expect to see a new record-low price of $269 on Black Friday.
Last year on Black Friday, the Apple Watch SE 2 went as low as $149, and I anticipate seeing that same price tag at this year's sale. The powerful Ultra 2 smartwatch is currently on sale at its lowest price of $649, and I hope it drops below $600 during Black Friday.
If you do see a new record-low price on an Apple Watch during Black Friday, I recommend acting fast. Black Friday Apple Watch deals are among the most popular, and the best discounts tend to sell out.
Why to trust TechRadar this Black Friday
We've covered Black Friday for over a decade here at TechRadar and we've learnt when all the best sales start and how to uncover all of the top deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products as so we know a bargain when we see it.
Our wearables team wears smartwatches all day, every day, for exercise and during sleep, so they know their stuff when it comes to reviewing smartwatch features. Of course, this, combined with our experience in deals, means we know an Apple Watch bargain when we see one.
Combined, we'll bring you the best Black Friday deals on all the top-rated and well-reviewed products available to buy right now, so you come away with some excellent tech at a great price.
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