TLDR
- BNB price hovering near critical resistance at $699 with potential breakout targeting $733
- 32nd quarterly token burn removed $1 billion worth of BNB from circulation on July 11
- BNB Treasury Company initiative backed by YZi Labs and 10X Capital aims to bring institutional investors to BNB Chain
- US House of Representatives declared week of July 14 as “Crypto Week” signaling regulatory progress
- Technical indicators show bullish momentum with RSI at 68.99 and positive MACD
Binance Coin (BNB) is attracting increased market attention as its price approaches a crucial resistance level at $699. The cryptocurrency traded around $690.07 on July 13, recording a slight 0.57% decrease over 24 hours.
Technical analysts are monitoring a potential breakout that could shift market dynamics. Trading volume remained stable near $800 million while BNB maintained its position as the fifth-largest cryptocurrency by market capitalization above $100 billion.
The price action formed higher lows and higher highs within the recent timeframe. This pattern suggests the short-term structure remains bullish despite minor retracements from intraday peaks.

Key Technical Levels
Analyst Emijaop.Turbo identified $699 as a critical inflection point for BNB price movements. The level has served as a top boundary in previous rallies but current momentum suggests growing attempts to challenge this resistance.
The $699 zone aligns with the upper boundary of a horizontal resistance line. It also intersects with a rising diagonal trendline that has been forming across multiple weeks.
A successful breach of this convergence could confirm a stronger upward push. Technical traders have increasingly monitored this breakout zone for cues on whether the broader trend remains intact.
The next key level in focus is $733. Many traders consider this the short-term price target if BNB clears $699 convincingly with increased volume.
Institutional Developments
The BNB Treasury Company announced its goal of bridging institutional investors to the BNB Chain ecosystem on July 10. This initiative is backed by YZi Labs and 10X Capital.
The program offers a new avenue for corporate treasuries to gain exposure to BNB. This development has further legitimized the token among institutional players.
Binance conducted its 32nd quarterly token burn on July 11. The burn removed $1 billion worth of BNB from circulation.
This deflationary mechanism has historically supported price appreciation. The recent burn has reignited buying interest among market participants.
Technical upgrades including the Maxwell upgrade have enhanced BNB Chain’s performance. Tokenized stocks launched as BEP-20 tokens on the BNB Chain enable 24/7 trading of U.S. equities for non-U.S. investors.
The US House of Representatives declared the week of July 14 as “Crypto Week.” This signals a potential regulatory breakthrough for the crypto industry.
Binance received licensing approval in India on July 8. This marks a pivotal step in expanding its presence in a rapidly growing market.
Current technical indicators suggest strong bullish momentum. The RSI sits at 68.99, indicating upward momentum just below overbought levels.
All major moving averages show upward momentum. The 7-day SMA at $682.89 remains above longer-term averages.
The MACD displays a positive histogram of 4.2474 confirming bullish momentum. The Stochastic Oscillator shows %K at 89.85 suggesting strong upward price pressure.
BNB peaked at $692 on July 13 after climbing from a base of $684. The measured ascent throughout the previous 24 hours reflected gradual build-up in buying pressure.