Bikini-clad Luisa Zissman soaks up the sun after hitting back at 'skinny shamers' and branding people who eat McDonald's 'gross lazy sloths'

Luisa Zissman soaked up the sun in an off-white bikini as she posed for Instagram snaps on Friday amid her crusade against 'skinny shaming'.

The Apprentice star, 39, proudly showed off her crocheting skills after creating a yellow and white beach bag.  

Last year, Luisa shared a selfie in a bikini on holiday, leading to comments regarding her weight, with one user branding the star 'unhealthy and very malnourished'. 

Following a barrage of criticism, she hit back at the 'skinny shamers', as she raged about the fact that the NHS is being drained by obesity, while stating: 'Imagine I went round calling of you biscuit-eating, McDonald's-loving, lazy people fatties'. 

This week, Luisa doubled down on her comments about fast food, saying on her LuAnna podcast: 'I think if you eat McDonald’s and fast food, that means you’re lazy.

'I just feel like you’re lazy and unhealthy and you’re a sloth. I think badly about people that eat McDonald’s, especially McDonald’s breakfast, it’s just gross.'

Luisa was branded 'privileged' for her views but instead of addressing the backlash she instead took to social media to share her swimsuit-clad snaps. 

Earlier this week, Luisa sparked outrage with her comments about 'lazy' McDonalds fans. 

After branding McDonalds breakfasts in particular as 'gross', her co-host Anna Williamson responded: 'Sometimes though Lu, a little sausage McMuffin in the morning hits the spot.'

But Luisa was having none of it, responding: 'It doesn't hit the spot, it's rank. It can't hit the spot, that cannot fuel you effectively for your day ahead.'

They captioned the clip: 'Sorry if you're eating your McFlurry.'

Luisa's opinion seemed to be unpopular with McDonald's enthusiasts who took to the comments to slam her for her 'rude and judgmental' comments.

They wrote: 'You don’t have to eat everything for fuel, you can eat food for pure enjoyment, this mindset is disordered;

'I wish Luisa would try to get her point across in a less judgmental manner. She has such a superior attitude and is always so patronising;

'Coming from a rich person who doesn’t work all hours under the sun and can hire a private chef; Are people that have personal chefs, Nannie’s & cleaners lazy too?;

'It’s so easy when you’re talking from a place of privilege.; Use are really funny but it’s getting a bit rude now.'

This isn't the first time Luisa has been slammed by fans in recent weeks. 

Earlier this month she came under fire for saying she planned to skip her daughter's school play because she has a 's*** part' and it's 'not worth her time'.

Following the rant, the podcast host had to publicly apologise to her daughter's school after finding out that Indigo and all of her teachers had seen her scathing comments about the play.

She revealed her remarks came back to bite her when her nine-year-old confronted her over the podcast and asked: 'Mummy did you say my play was s**t?'

Sharing her horror, Luisa recalled the conversation on her podcast, saying: 'I want to issue a public apology.

'I didn't want to go and watch Indigo's show but I think my rant was probably a bit aggressive, some might say, in its tone.

'Indigo went to me "mummy did you say that my play was s***?" and I said well darling it wasn't that good was it? You didn't have a main part.

'She said "well my friend's mummy saw a clip of you on Instagram and she showed my friend and my friend told me" and I said "well darling you know sometimes the reality of things is"...

Luisa then revealed that Indigo said she can't show her face there again, saying 'She said "I can't ever go back to that school now, it's good that we've got to go back to Dubai because I won't be able to go back to that school, because the teachers all watched that.

'Do you know what I don't want to take it away from the teachers, that clearly do work so hard at these things and it's not your fault that you're dealing with below par talent but yeah I just wanted to say sorry to the school. I was very stressed!'

Luisa is married to businessman Andrew Collins and the couple share Esme, ten, and Clemmie, nine. She is also mum to Dixie, 16, from her first marriage to Oliver Zissman.