Shopping for a new TV can be complicated. Many retailers sell a variety of high-quality TVs, but it can be overwhelming to figure out which one is suitable for you, especially if you're looking for one that's on sale. Fortunately, Amazon's Prime Day starts tomorrow, and plenty of deals on smart TVs are available now, potentially saving you hundreds of dollars.
With football season in full swing, Halloween content to stream and Christmas coming up, now is a great time to take advantage of these deals and upgrade your TV. Our experts have done the research for you, and found the best Prime Day deals on TVs from various brands, makes and sizes.
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Below, we've compiled a list of the best Prime Day TV deals, suitable for every budget and need. Even some of CNET's top-rated TV models are in the markdown mix. If you spot something you like, it's wise to act quickly, as these offers are subject to change and may not last long. Keep checking this list for the latest TV offers; we'll update it regularly as deals come and go.
Best Prime Day TV deals
It's rare to find a Samsung this affordable. This 4K TV is on the smaller side at 43 inches and while some other brands have 43-inch sets at $200 or even less, if you want a Samsung, this is one of the lowest prices of the season so far. Although Amazon's list price calls out a $22 discount, it launched at $330 just a few months ago.
The C350 series TV by Toshiba is currently discounted by 32%, making it really inexpensive for for a 55-inch TV. This is a Fire TV so this discount isn't surprising for Prime Day, and like most TVs it can stream shows and movies from apps including Netflix, Prime Video and many more.
Unlike most TVs the Fire TV Omni has built-in microphones to allow for a hands-free experience through Amazon Alexa. The 65-inch size provides a big image for a relatively low price right now. Just note that this deal is only available to Amazon Prime members.
OLED TVs are expensive but with $400 off in the 55-inch size, this Samsung ties its previous low price for 2024 so far. We praised the Samsung S90D for its superb picture quality, easy-to-use interface and great contrast and viewing angles.
This Sony TV is on the pricier side but that's to be expected for a Sony with our favorite picture-enhancing extra for LED TVs: a full-array local dimming backlight, which should help it deliver an excellent picture. The TV also has HDR and Dolby Vision support, gaming features and HDMI 2.1. We saw it go about $100 lower than this last Black Friday, but this is a pretty great price outside of that shopping window.
This is a massive screen size and it's not every day we see something this large from a major brand like LG for less than $1,000. Yes, you can find other 85- and 86-inch TVs from other brands for a bit less, but this is still a solid deal.
More Prime Day deals on Hisense TVs
- Hisense 58-inch Class U6 ULED Fire TV: $340 (save $110). A 4K ULED TV with built-in Bluetooth and Dolby Vision support.
- Hisense 65-inch Class U7 Google TV: $748 (save $352). A 2024 QLED TV with premium gaming features -- you even get a copy of NBA 2K25 thrown in.
More Prime Day deals on Amazon Fire TVs
- Amazon Fire TV 32-inch 2 Series: $100 (save $40): A compact TV with Alexa, Dolby Digital sound and more features that let you stream or watch live TV.
- Amazon Fire 55-inch Omni QLED Series 4K TV: $416 (save $184). Amazon's most advanced TV with hands-free control.
- Amazon Fire 75-inch Omni series 4K TV: $759 (save $291). A movie theater experience in the comfort of your own home.
More Prime Day deals on Sony TVs
- Sony 55-inch Bravia 3 4K smart Google TV: $650 (save $200). An affordable 2024 Sony TV with 4K upscaling.
- Sony 65-inch OLED 4K Bravia 8 smart Google TV: $1,898 (save $602). Enjoy exclusive PlayStation 5 features like auto HDR tone mapping and genre picture mode.
- Sony 75-inch Mini-LED OLED 4K Bravia 7 smart TV: $2,198 (save $302). A massive TV that will supersize any game or movie, now at its lowest price.
More Prime Day deals on Samsung TVs
- Samsung 43-inch Class DU7200 4K smart TV: $270 (save $60). A smaller option for those on a budget.
- Samsung 65-inch Terrace TV: $2,975 (save $2,024). This is a top-of-the-line weather-resistant QLED TV for your patio.
- Samsung 75-inch QN90C: $1,798 (save $1,200). Save well over a grand on this high-end QLED model with 4K and quantum processing.
- Samsung 65-inch S90D Series OLED HDR+ 4K smart TV: $1,598 (save $600). An Alexa-compatible smart TV with AI upscaling to let you stream HD content or older videos into 4K resolution.
More Prime Day deals on LG TVs
- LG 55-inch Class UT70 4K smart TV: $350 (save $150). AI picture and audio optimization for less than $400.
- LG 65-inch EVO C4 4K smart TV: $1,497 (save $1,203). A top-quality OLED screen with Alexa and AI processing.
More Prime Day deals on TVs
- Vizio 50-inch V series LED smart TV: $238 (save $30). A solid all-rounder TV that's smart home friendly.
- Insignia 42-inch F20 series Fire TV: $130 (save $50). Get the Fire TV experience with this budget, Apple AirPlay-enabled smart TV.
- Insignia 32-inch Class F20 Series: $74 (save $56). This 32-inch TV is small and affordable, making it a great option for college students.
- TCL 75-inch QM85 QLED 4K: $1,498 (save $502). TCL's 75-inch Mini LED panel is a great option for gamers and movie watchers, with its 240Hz refresh rate, support for Dolby Vision IQ HDR, Dolby Atmos and built-in Alexa features.
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How we choose the best Prime Day TV deals
Many of us at CNET have covered shopping events like Black Friday, Prime Day, Memorial Day and countless others for several years. In that time, we've learned how to spot the best deals among a sea of thousands of superficial offers and scams. We surface only the best offers from trusted retailers. When choosing television deals to show you, we look for real discounts, quality reviews and remaining sale time.
- Real discounts mean genuine savings. We check pricing history for products listed as on sale, so we know when it's a case of an inflated list price rather than an actual discount.
- Quality reviews and testing are super important for any product. A discount isn't worthwhile if it results in a subpar product experience, no matter how much you saved.
- Remaining sale time is important, too. Some deals are around for only a short time or may be limited in supply. If that's the case, we'll let you know upfront so you don't come back to the deal later only to be disappointed.
Are there TV deals worth shopping before Prime Day?
Amazon's October Prime Day might be a few days off, but there are plenty of deals to shop in advance of its mega sale. If you can afford to wait, we expect to see even more products added into the mix once the sale kicks off on Oct. 8, and it's likely that most of the above deals will stick around until then, so you should have even more choice.
How do October Prime Day TV deals compare to Black Friday and Cyber Monday deals?
For the last few years, October Prime Day -- or Prime Big Deal Days, as it's officially known -- basically kicks off the fall shopping season that culminates with Black Friday and Cyber Monday. Due to its proximity, many of the best TV sales will start during Prime Day and run through the end of November. If you can wait until Black Friday, you will probably see more deals total on TVs as retailers make room for new TV sets that tend to come out in January. The gulf in discounts isn't much to write home about, and many of Black Friday's best TV deals tend to be extremely limited in terms of both time and supply. If you've been looking for a new TV and see something you like and that is within your budget, pick it up during Prime Day sales and avoid the November rush.
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