Best October Prime Day deals under $100: My 20+ favorite sales

1 week ago 7

When is October Prime Day 2025?

Amazon's October Prime Day event will take place Tuesday, Oct. 7 through Wednesday, Oct. 8. However, you can expect to shop deals for your budget both before and after the event.

Are products really cheaper on Prime Day?

Prime Day sales prices tend to be some of the lowest of the year, aside from the Black Friday shopping weekend. This is especially true for Amazon devices like Kindles, Fire tablets, Fire TVs, Amazon Echo devices, etc. According to one study, the average Amazon Prime Day discount is 18%, which is a fairly good discount for most products.

How did we choose these October Prime Day deals?

ZDNET only writes about deals we want to buy -- devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.

We also looked over customer reviews to find out what matters to real people who already own and use the deals we're recommending. Our recommendations may also be based on our own testing -- in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.

What are the best early Prime Day deals?

ZDNET's experts have been searching through early Prime Day and other sales to find the best discounts by category. These are the best deals live now: