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Ben Affleck is the star of Dunkin Donuts' new 2026 Super Bowl commercial.
The 53-year-old Boston-bred actor appears in the chain's big game ad for the fourth time, alongside multiple recognizable faces from beloved 90s sitcoms.
The group – including Jennifer Aniston, Matt LeBlanc, and Jasmine Guy – came together to reference Affleck's 1997 Oscar-winning film Good Will Hunting.
An opening message for the 60-second spot prefaces: 'Before the movie, a much better version of Good Will Hunting was made as a sitcom with a real genius in the lead and some other actors.'
Playing on nostalgia, the grainy VHS-style screen has a date reading February 8, 1995.
Throughout the commercial Affleck sports a blonde wig mimicking Matt Damon’s character in Good Will Hunting.
Ben Affleckis the star of Dunkin Donuts' new 2026 Super Bowlcommercial
The 53-year-old Boston-bred actor appeared in the chain's big game ad for the fourth time, alongside multiple recognizable faces from beloved 90s sitcoms, including Friends' Jennifer Aniston
Jason Alexander and Matt LeBlanc also appeared in the minute-long spot
As he scribbles a math equation on a window, a title card reading Good Will Dunkin appears onscreen, typed in a bold, neon-colored font.
'Hey, Will,' Seinfeld’s Jason Alexander yells while wearing round, thin-framed eyeglasses as his character George Costanza.
'Did you arrange the Munchkins into a Fibonacci sequence? I got a genius working for me!' he shouts while referring to a display of doughnuts.
A studio audience erupts into laughter as LeBlanc, reviving his Friends character Joey, inserts, 'If he’s such a genius, then why’d he put ice in his coffee?'
He's noticeably clad in a windbreaker with tape over a Bruins logo – mirroring Affleck's Good Will Hunting character Chuckie's.
'C’mon Chuckie, I’m just Will Hunting. I’m not a genius,' Affleck then quips.
'I’ll marry the first man that can help me with the Fibonacci sequence,' Guy, known for role as Whitley on A Different World, asserts, prompting Jaleel White of Family Matters and Alfonso Ribeiro of The Fresh Prince of Bel-Air to line up beside her.
Affleck then moves in to recite Joey’s catchphrase, 'How you doin’?' to which LeBlanc approves: 'Good move.'
Ribeiro then holds up a photo of Aniston and inquires, 'Don’t you have a girlfriend?'
As Affleck scribbles a math equation on a window, a title card reading Good Will Dunkin appears onscreen, typed in a bold, neon-colored font
Jaleel White of Family Matters appears in the clip
Alfonso Ribeiro of Family Matters and Jasmine Guy of A Different World are also in the advert
Ted Danson of Cheers notoriety comes into the fold from behind the shop's counter
An opening message for the 60-second spot prefaces: 'Before the movie, a much better version of Good Will Hunting was made as a sitcom with a real genius in the lead and some other actors'
Tom Brady also pops in alongside Aniston
In another Friends reference, Affleck hits back: 'We’re on a break! I don’t need her, I’ve got everything I need right here at Dunkin.'
Ted Danson of Cheers notoriety comes into the fold as he calls out, 'Hey, kid,' from behind the shop's counter.
'If you’re still single, doing this Boston shtick and working for Dunkin when you’re 50, I'm going to be very disappointed.'
'Isn’t that your girlfriend?' White then interjects while pointing to a window.
Aniston, who is styled as Rachel from Friends, appears at the window and asks Affleck: 'You like doughnuts?'
'Yeah,' Affleck answers casually before Aniston pulls Tom Brady into view and hits his head on the glass while quoting Good Will Hunting as she asked: 'How do you like them apples?'
'Well, this is my new boyfriend. How you like these nuts?' she adds, to cheers from the audience.
The commercial ends with a voiceover announcing, 'Good Will Dunkin.'
English (US) ·