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Bella Hadid put on a strong front, flexing her biceps while clutching dumbbells, as brand ambassador of Alo's new pre-fall campaign unveiled on Tuesday.
'Newest @alo baby girl!' the 29-year-old IMG Model - who boasts 71.9 million social media followers - wrote on Instagram. 'Health is wealth baby!'
Hadid - who suffers from Lyme disease - said she was 'blessed' to be the face of an athleisure clothing company she's been 'loving, living and styling' her looks with for over a decade.
The DC-born, Malibu-raised beauty struck a cheeky pose while modeling Alo's $78 'Accolade' sweat shorts and $44 'Sheer Glow Bra' for the sporty shoot styled by Mimi Cuttrell.
'Being comfortable in your body, being comfortable in stillness, in silence, with only your breath and your heartbeat, and this moment,' Hadid mused in the commercial.
'I value the feeling of being fully myself. The freedom to move through life with an open heart, guided by intuition, surrounded by love, giving myself grace to grow. When my mind is clear and calm, everything seems to fall right into place.'
Bella Hadid put on a strong front, flexing her biceps while clutching dumbbells, as brand ambassador of Alo's new pre-fall campaign unveiled on Tuesday: 'Health is wealth baby!'
Hairstylist Jawara Wauchope coiffed The Beauty guest star's hair, wet and dry, for the campaign while make-up artist Sam Visser fully contoured her complexion.
Hadid noted her 'sweetest best friends' – lensmen duo Mert Alaş and Marcus Piggott – who captured the shoot 'always make my days feel so, so happy.'
The half-Dutch, half-Palestinian stunner also showcased the $295 Alo 'Trail' sneakers with the $88 'Airbrush Better Together' layered bra.
'Success means something completely different to me now than it did a few years ago. I used to think it was about always working, always saying yes, always chasing the next thing,' Hadid told ELLE on Tuesday.
'Now it feels a lot more simple. It's having the space to wake up and actually enjoy my life, take care of myself, spend time with the people I love, and feel present in the moments that matter. The more I listen to myself and live in a way that feels honest, the more grounded and confident I become.'
The homeschooled millennial continued: 'As I've gotten older, I've realized how important it is to create space for myself. Whether that's slowing down, moving my body, or just taking a moment to reconnect, those little rituals have become such a big part of how I take care of myself.
'To me, that's what wellness is all about, and it's always been something I associate with Alo. That's why this partnership felt so authentic - it reflects a part of my everyday life that's been there for years.'
The Daily Mail has reached out to the stunner's reps for comment but did not immediately hear back.
Hadid's new gig came five weeks after she suffered a flare up amid her 14-year battle with chronic neurological Lyme disease when she complained of brain fog and exhaustion so bad she couldn't take a shower 'without fainting.'
The 29-year-old IMG Model - who suffers from Lyme disease - said she was 'blessed' to be the face of an athleisure clothing company she's been 'loving, living and styling' her looks with for over a decade
Hadid struck a cheeky pose while modeling Alo's $78 'Accolade' sweat shorts and $44 'Sheer Glow Bra' for the sporty shoot styled by Mimi Cuttrell
The DC-born, Malibu-raised beauty mused in the commercial: 'Being comfortable in your body, being comfortable in stillness, in silence, with only your breath and your heartbeat, and this moment'
Hadid added: 'I value the feeling of being fully myself. The freedom to move through life with an open heart, guided by intuition, surrounded by love, giving myself grace to grow. When my mind is clear and calm, everything seems to fall right into place'
Hairstylist Jawara Wauchope coiffed The Beauty guest star's hair, wet and dry, for the campaign while make-up artist Sam Visser fully contoured her complexion
Hadid noted her 'sweetest best friends' - lensmen duo Mert Alaş and Marcus Piggott - who captured the shoot 'always make my days feel so, so happy'
The half-Dutch, half-Palestinian stunner also showcased the $295 Alo 'Trail' sneakers with the $88 'Airbrush Better Together' layered bra
Hadid told ELLE on Tuesday: 'Success means something completely different to me now than it did a few years ago. I used to think it was about always working, always saying yes, always chasing the next thing'
The homeschooled millennial continued: 'Now it feels a lot more simple. It's having the space to wake up and actually enjoy my life, take care of myself, spend time with the people I love, and feel present in the moments that matter. The more I listen to myself and live in a way that feels honest, the more grounded and confident I become'
Hadid's new gig came five weeks after she suffered a flare up amid her 14-year battle with chronic neurological Lyme disease when she complained of brain fog and exhaustion so bad she couldn't take a shower 'without fainting'
The former competitive equestrian contracted tickborne illness in 2012 just like her mother Yolanda Hadid (R, pictured September 18) and younger brother Anwar Hadid
Curiously, Hadid previously declared she was 'finally healthy' back in 2023 and that she was 'so proud' of 'not giving up on' herself
The former competitive equestrian contracted tickborne illness in 2012 just like her mother Yolanda Hadid and younger brother Anwar Hadid.
Curiously, Hadid previously declared she was 'finally healthy' back in 2023 and that she was 'so proud' of 'not giving up on' herself.
Other celebrities plagued with the condition include Justin Timberlake, Shania Twain, Justin Bieber, Avril Lavigne, Alec Baldwin, Amy Schumer, Ben Stiller, Riley Keough, Daryl Hall, Debbie Gibson, Alexis Ohanian Sr., Kelly Osbourne, Ryan Sutter and Ramona Singer.
On October 6, Rizzoli New York will publish the nepo baby's $45 'visual memoir' titled Bella Hadid: Between Us.
The coffee table-style tome will feature never-before-seen photos from Hadid's middle-school years and prom night, achieving global fame as a model on magazine covers and runways, as well as handwritten notes and text messages.
The Kin Euphorics co-founder also keeps busy running her two-year-old, alcohol-free fragrance company Ôrəbella.
On the personal front, Hadid has been single since ending her three-year relationship with cowboy Adan Banuelos in January despite buying a Fort Worth, Texas, home together.
The former Fyre Festival promoter previously dated art director Marc Kalman, R&B belter The Weeknd and Cha Cha Matcha founder Matthew Morton.
English (US) ·