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Bad Bunny cleared his Instagram of nearly everything following his Super Bowl show on Sunday.
The wipe took place hours after the 31-year-old musical artist, born Benito Antonio Martínez Ocasio, took the stage in Santa Clara, California at Levi's Stadium in a segment that had the Internet abuzz.
The Me Porto Bonito artist, who boasts nearly 53 million followers, also took off his profile picture and unfollowed all of the accounts he had been following.
The only information listed as of Monday was his name, Benito Antonio, and a link to his most recent album, 2025's Debí Tirar Más Fotos.
Bad Bunny didn't offer an explanation as to why he made the move: Some online commenters believed he was gearing up for a professional announcement, as one user predicted, 'NEW ALBUM AND ERA IS COMING!'
Said one user: 'Bad Bunny deleting his Instagram after the Super Bowl is peak "reset the timeline" behavior. That’s the universal sign for "I know I broke the internet."'
Another user said: 'Bad Bunny wiped his Instagram right after the halftime show… Legend move or chaos? Either way, he just made the internet stop and stare. This isn’t a performance - it’s a cultural event.'
Bad Bunny, 31, cleared his Instagram of everything following his Super Bowl show on Sunday
The wipe took place hours after the musical artist, born Benito Antonio Martínez Ocasio, took the stage in Santa Clara, California at Levi's Stadium in a segment that had the Internet abuzz
Others said he wanted to stay out of the fray amid extended political debates about his Spanish-only outing on the NFL's biggest day of the year.
'Bad Bunny deleted his Instagram because he can't stand the criticism,' said one user. 'President Trump called it exactly what it is a huge slap in the face to America.
'It's no wonder that the silent majority protests when you insult the country that gave you the stage. The so called Latin Trap King has fallen to the truth today.'
A user commented in response that Bad Bunny typically keeps his social media threadbare, and scrubbing it wasn't a knee-jerk response to critics.
'If you actually looked into it you would see that there were maybe 4 posts on the account and he does this quite often, usually related to a new album dropping which wouldn’t be shocking considering he was just in the Super Bowl,' the user said.
One commenter joked of the timing, 'Deleting your entire feed after the Super Bowl is like leaving a wedding and burning the photos on the way out.'
One user speculated, 'The noise gets so loud after moments like that. Hope he is good now.'
On Sunday, the artist brought Puerto Rican culture to the huge stage in a segment that was correctly forecast as a landmark moment for Latino people.
The Me Porto Bonito artist, who boasts nearly 53 million followers, also took off his profile pics and unfollowed all of the accounts he had been following
Multiple users said the scrub was a promotional tactic with new material on the way
He started with his huge reggaeton hits, Tití Me Preguntó moving into Yo Perreo Sola, as he reemerged on top of the casita ('little house') from his Puerto Rican residency - Cardi B was a guest at his pari de marquesina, a house party.
Then he crashed through the roof - Daddy Yankee's Gasolina played for a moment, clearly a celebration of the Puerto Rican artists who laid the path for his Latin trap to go global.
'Mi nombre Antonio Martínez Ocasio,' he introduced himself to the crowd in Spanish. 'Y si hoy estoy aquí en el Super Bowl 60, es porque nunca, nunca dejé de creer en mí y tú también deberías de creer en ti, vales más de lo que piensas.'
In English: 'My name is Benito Antonio Martínez Ocasio, and if I´m here today at Super Bowl 60 it's because I never, ever stopped believing in myself and you should also believe in yourself, you´re worth more than you think.'
The strings of his song Monaco played - then, a surprise Lady Gaga emerged at a wedding, singing her portion of Die with a Smile, her collaboration with Bruno Mars, joined by a salsa band.
It gave Benito time for a fashion change - rocking a white suit like a classic salsero - for Baile Inolvidable and NuevaYol, with a block party set where he took a shot with Tonita, owner of one of the last Puerto Rican social clubs in New York City, Brooklyn's Caribbean Social Club.
Ricky Martin performed Lo Que Pasó a Hawaii, (What Happened to Hawaii), a rallying cry for Puerto Rico´s autonomy.
Behind him, jibaros in pavas climbed power poles that exploded, symbolic of Puerto Rico's frequent blackouts and failing power grid. It queued up a moving performance of 2022's El Apagón (The Blackout), in reference to Hurricane Maria, its aftermath and the continued anger and frustration over persistent, chronic power outages.
The DtMF vocalist's outing sparked plenty of chatter online
Bad Bunny didn't offer an explanation as to why he made the move, which had users on X talking
For around 13 minutes during the halftime show sponsored by Apple Music and Roc Nation, all eyes on the field - and around the world - were on Benito Antonio Martínez Ocasio.
Bad Bunny performed entirely in Spanish - as all of his music is recorded in the language, though he has collaborated with English-language artists.
The only English singing came from Gaga. That changed at the end of the set, when he said, 'God Bless America,' and then named countries in the Caribbean, Central and South America. 'And my mother land, Puerto Rico.'
He ended with DtMF as he walked out of the stadium.
For years, Bad Bunny has been one of the most-streamed artists on the planet.
And on Sunday, he made it clear that his global popularity translates seamlessly to the biggest stage in the U.S. (Though he is no stranger to it.
He previously appeared during the halftime show at Super Bowl LIV in 2020 alongside Jennifer Lopez and Shakira. He sang in Spanish alongside two artists whose bilingual hits helped usher in a crossover era for Latin music in the ´00s.)
Consider Bad Bunny's 2026 halftime performance the cherry on top of a huge moment for the 31-year-old global superstar, who just 10 years ago was working at an Econo supermarket in Puerto Rico.
Last week, he took home album of the year at the 2026 Grammys for his Debí Tirar Más Fotos, an album that marries folkloric tradition in local Borinquen genres like bomba, plena, salsa and música jíbara with contemporary styles like reggaeton, trap and pop. It marked the first time an all-Spanish language album won the top prize.
The artist born Benito Antonio Martínez Ocasio brought Puerto Rican culture to the huge stage in a segment that was correctly forecast as a landmark moment for Latino people
Bad Bunny performed entirely in Spanish - as all of his music is recorded in the language, though he has collaborated with English-language artists
Like most headliners, Bad Bunny kept details of his halftime performance under wraps ahead of time, though many theorized there would be some kind of political performance.
He's been critical of President Donald Trump in the past and at the Grammys last Sunday, saying, 'ICE out' while accepting a televised award.
Among the biggest critics of the halftime show was Trump, who called the performance 'absolutely terrible' via Truth Social.
Said the president, 'It makes no sense, is an affront to the Greatness of America, and doesn’t represent our standards of Success, Creativity, or Excellence.
'Nobody understands a word this guy is saying, and the dancing is disgusting, especially for young children that are watching from throughout the U.S.A., and all over the World.'
Bad Bunny's latest tour skipped the continental U.S.; in an interview he said it was at least partially inspired by concerns that his fans could be targeted by immigration agents.
At a press conference on Thursday,Bad Bunny told Apple Music´s Zane Lowe and Ebro Darden viewers could expect a huge party - and joked that while viewers didn't need to learn Spanish to enjoy his set; they should learn to dance.
'I want to bring to the stage, of course, a lot of my culture,' he said at the time. 'I don't want to give any spoilers. It's going to be fun.'
English (US) ·