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Backstreet Boys Nominate Themselves for 2027 Super Bowl Halftime Show
The Backstreet Boys are manifesting their one musical desire.
As the boy band continue their Into The Millennium residency in Las Vegas, they’re proposing to bring their nostalgic setlist—and coordinating outfits—on another important stage: the 2027 Super Bowl.
“What do you guys think? Backstreet Boys: 2027 Super Bowl Halftime,” AJ Mclean asked the crowd during their show at the Las Vegas sphere on Feb. 11, per a fan video from @jpasc24. “Let’s make it happen! I mean, why not? It’s in Los Angeles, it’s right down the street.”
While the “Shape of My Heart” singers—also consisting of Kevin Richardson, Howie Dorough, Nick Carter and Brian Littrell—are eager to perform a medley at next year’s big game, they weren’t always open to the idea. In fact, Nick previously revealed the band declined to headline the 2001 Super Bowl and sang the national anthem instead.
“At the time, we loved the Whitney Houston rendition of the national anthem. And for us, we got the choice and we passed on the halftime,” the 46-year-old told Entertainment Tonight in 2021. “But it was a memorable experience for everyone, and I like to say we did a really good job at the national anthem.”
He also praised fellow boy band *NSYNC—who starred in that year's halftime show alongside Aerosmith, Britney Spears, Mary J. Blige and Nelly—for doing “a great job” during their set, noting he’d love to share the stage with them in the future.
“That again is going back to the era we came from, the late ‘90s,” Nick explained. “It was a really beautiful time and I think everybody wants that again. They want that feeling coming out of this, everything that we have gone through together and society for the past year and a half.”
He continued, “We want to be a part of that story, of love and growth and just coming out of the dark. I think that's why this event is so special to us.”
Indeed, the Backstreet Boys are putting in their votes to be a part of halftime history—and they’re not being subtle about it.
Nick: Hey Brian! When I say “HIT THE FANS,” hold on because a giant fan is going to start blowing towards us. Brian: 🥴
♬ I Want It That Way - Backstreet BoysTo increase awareness, the band appeared in two commercials during the 2026 Super Bowl on Feb. 8: a T-Mobile ad, where they sold customers a new phone plan with their iconic song, “I Want It That Way,” plus a karaoke session of “Everybody (Backstreet’s Back) for Coinbase.
As for how they feel teaming up with *NSYNC for a double dose of nostalgia on tour? It seems they’re still open to the idea.
“They haven’t done something in over 22 years," AJ said of *NSYNC’s tour schedule to E! News last February. “We’re gonna keep doing what we do. No one knows what the future holds. We'll see what happens.”
Keep reading to see more stars who appeared in the 2026 Super Bowl commercials…
Pokemon
Pokémon, Starring Lady Gaga, Maitreyi Ramakrishnan & More
Who's your favorite Pokémon? These stars sound off on their favorites in honor of the franchise's 30th anniversary. Watch here.
Amazon Alexa
Amazon Alexa, Starring Chris Hemsworth & Elsa Pataky
You can put your trust into Amazon Alexa, as the Thor star learns in this ad, also starring his wife. Watch here.
RITZ
RITZ, Starring Bowen Yang, Jon Hamm & Scarlett Johansson
How salty is too salty? The Saturday Night Live alum and Mad Men alum find out in this ad alongside the Black Widow actress. Watch here.
Boehringer Ingelheim
Boehringer Ingelheim, Starring Octavia Spencer & Sofia Vergara
They're on the case. The Ma actress and Modern Family alum are on a mission to spread awareness about hypertension. Watch here.
Dunkin Donuts
Dunkin' Donuts, Starring Ben Affleck, Jennifer Aniston, Tom Brady & More
What if Good Will Hunting was a sitcom? Dunkin' answers a question you didn't know you had in this hilarious slot. Watch here.
T-Mobile
T-Mobile, Starring Backstreet Boys
Howie Dorough, Nick Carter, AJ McLean, Kevin Richardson and Brian Littrell want it that way in their big game ad with the wireless network provider. Watch them perform here.
eos, Starring Mikey Day
The Saturday Night Live star brings his comedic chops—and Is It Cake? knowledge—to the beauty brand's Super Bowl spot. Watch here.
Courtesy of Sketchers
Sketchers, Starring Sofía Vergara
Slip-in to this amaing ad featuring the Modern Family alum. Watch here.
YouTube TV
YouTube TV, Starring Jason Kelce & Kylie Kelce
The couple are just some of the many famous faces to appear in YouTube TV's commercial. See if you can spot cameos from Gordon Ramsay, Christian McCaffrey, David Blaine and more here.
poppi
poppi, Starring Charli XCX
She is the moment. The Brat hitmaker is joined by Rachel Sennott in poppi's commercial during football's biggest night. Watch the teaser here.
Sleeper
Sleeper, Starring Kayla Nicole
The influencer subtly shaded ex Travis Kelce and his fiancée Taylor Swift in this ad for the fantasy sports platform. Watch here.
Grubhub
Grubhub, Starring George Clooney
Don't worry about the fees, Grubhub will take care of them. See the Oceans 11 star in the food delivery platform's ad here.
Nerds
Nerds, Starring Andy Cohen
Unleash your (fashion) senses. The Bravo star shows the Nerds gummy cluster how to dress with his new juicy glow up. Watch here.
Instacart
Instacart, Starring Benson Boone & Ben Stiller
A flipping cool duo. The "Mystical Magical" singer and Zoolander star portray a Europop brother duo—and get into a flipping contest. See full ad here.
e.l.f. Cosmetics
e.l.f., starring Melissa McCarthy
Fuego, fuego. The Bridesmaids alum proves the beauty brand helps her bring the drama in her telenovela spoof. Watch here.
Xfinity, starring Laura Dern, Jeff Goldblum and Sam Neill
What if Jurassic Park, worked? Xfinity makes it happen in this fun Super Bowl spoof. See the happy ending here.
Skittles
Skittles, Starring Elijah Wood
Forget the Horn of Gondor. The Lord of the Rings alum is beckoned by a Skittles Horn in a 60-second commercial for the candy iconic candy. Watch here.
Pringles
Pringles, Starring Sabrina Carpenter
She's working late with Pringles. The "Espresso" singer builds a woman's best friend—a man made of potato chips—in her Big Game ad with the snack. Watch here.
Expedia
Expedia, Starring Ken
Barbie can handle the dream house, but Ken has the plan for the perfect trip. See how he does it all with Expedia in the travel company's slot here.
Frank’s RedHot
Frank's RedHot, Starring Ludacris
Move out of the way for the rapper, who teamed up with the hot sauce brand for their "Eat the GOAT" campaign. Watch the commercial here.
Uber
Uber Eats, Starring Parker Posey & Matthew McConaughey
The White Lotus actress and the How To Lose A Guy in 10 Days alum discuss an interesting conspiracy theory pertaining to food and football. Watch here.
Squarespace
Squarespace, Starring Emma Stone
The La La Land alum teams up with frequent collaborator and director Yorgos Lanthimos for her first-ever Super Bowl commercial. Watch here.
Ramp
Ramp, Starring Brian Baumgartner
If only Ramp was around during his time at The Office. The actor proves that the spend management platform makes life a whole lot easier. Watch here.
Turbo Tax
Turbo Tax, Starring Adrien Brody
Taxes can be pure drama, so allow the Oscar winner to step up for the task in his first Super Bowl ad in 15 years. Watch the full spot here.
Fanatics Sportsbook / OBB Media / Sophie Sahara
Fanatics, Starring Kendall Jenner
The Kardashians star admitted that the rumors of her family's boyfriend curse are true...and she uses it to her advantage in this Super Bowl 2026 ad. Watch here.
Bud Light
Bud Light, Starring Post Malone, Shane Gillis & Peyton Manning
The Grammy winner, comedian and NFL legend prove that no party is complete without a Bud Light beer. Watch here.
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