Avengers: Doomsday Reveals New Look At Doom's Throne In SDCC Merch (Exclusive)

Published Jul 26, 2026, 2:00 PM EDT

Avengers: Doomsday became the talk of San Diego Comic-Con, and now ScreenRant can exclusively reveal new collectibles from Iron Studios, Mattel, and Bandai.

Everyone knows this familiar face, but now he's a threat rather than an ally. The brilliant scientist Doctor Doom from the film Avengers: Doomsday is brought to life as a figure. By using the included interchangeable crossed-arm parts, you can recreate his signature arms-crossed pose. The wired cape and interchangeable wrist parts also allow for a variety of poses unique to Doctor Doom. The S.H.Figuarts collectible will be released in December 2026 and costs $100.

There are also other Doctor Doom figures, including Iron Studios' Doctor Doom 1:4 Figure, which retails at $1299.99 and will be released in Spring 2027. The first look at Doctor Doom on his throne has also been unveiled and will be available soon, retailing at $249.99.

Fans also get the opportunity to become Doctor Doom with the Marvel Doctor Doom Official Primalux Costume! Based on the iconic villain's shocking MCU debut, this multi-piece suit brings the Latvarian ruler off the screen and into our world. Begin your transformation with a fitted spandex undershirt, pants, tunic, gloves, and belt. Then, reinforce your power with molded armor for the shoulders, wrists, hands, and shins.

Finally, take on Earth's mightiest heroes with a molded mask featuring adjustable lining and a hooded cloak with a chain and medallions. All material is made with the highest quality plastics and fabrics and is designed with authentic details from Avengers: Doomsday.

Captain America, played by Anthony Mackie, is decked out in a suit perfect for the legendary hero. The new Captain America from Avengers: Doomsday joins S.H.Figuarts. In addition to his signature shield, which represents that “symbol of justice,” the set also includes a full set of his distinctive large wing parts. This allows you to recreate not only close-quarters combat scenes, but also action sequences during flight. The collectible is available from January 2027 and costs $150.

Thor from Avengers: Doomsday joins S.H.Figuarts! Thor, the son of the king of Asgard, the realm of the gods, from the film Avengers: Doomsday, is brought to life in figure form wearing his latest costume. The collectible includes Mjolnir with crack details expressed through paintwork. By combining it with Stormbreaker, you can recreate a variety of scenes. The collectible will be released in December 2026 and retails at $90.

Iron Studios is also bringing Magneto to life in a new collectible retailing for $199.99 and will be available soon. Celebrate the X-Men joining forces in Avengers: Doomsday with the perfect addition for any collector.

Not only is Magneto available, but Professor X has arrived at Iron Studios for $249.99 and will also be available to purchase soon.

Think big bad Doctor Doom is too intimidating? Well, Iron Studios has got you covered with Doctor Doom Minico, which is a perfect addition to any desk or shelf for a lover of Marvel ahead of Avengers: Doomsday. The collectible retails for $29.99 and will be available for purchase soon.

If that isn't enough fun, Mattel has summoned Doctor Doom once more in a new plush. This Doctor Doom Feature Plush is 12” tall with a hard vinyl head and soft plush body. Look out Avengers! Activate the green glowing eyes and sounds by pressing the button on his chest. With printed details, a felt cape and riveting facial features, this stylized look is a great way to celebrate the mysterious leader of Latveria. The plush retails for $24.99 and will be available in October.

Get the whole family involved in the build up for Avengers: Doomsday with a new Hot Wheels Superstar Speeders trackset, and this time Thor is at the wheel. Mattel are releasing this fun addition to the collection on November 28 for $29.99.

Avengers: Doomsday will be available to watch in theaters on December 18.