Aussie lingerie brand hits back after Simone Holtznagel's breastfeeding photograph is removed by Meta for violating its nudity rules

Australian lingerie brand Nala has hit back at Meta after Instagram took down a photo of model Simone Holtznagel breastfeeding her daughter Gia.

The post, which came as part of Nala's bold new campaign, was flagged for 'nudity or sexual activity' by Meta's automated systems.

But instead of backing down, the Melbourne-based brand has now fought back, taking a stand for women's rights and the normalisation of breastfeeding in public.

In response to the removal, Nala reposted the image, along with a screenshot of Meta's report, which claimed the post violated their nudity guidelines.

The image was met with overwhelming support from Nala's followers, with hundreds of comments calling out Meta's decision as outdated and sexist.

The brand appealed the removal, and after significant backlash, Meta reinstated the original carousel of images, which is now boldly captioned: 'No edits, no apologies.'

'Advertising reflects our society, and suggesting certain content should be restricted implies that it should also be hidden from view in real life,' a spokesperson for Nala said to Daily Mail Australia.

'There's nothing inappropriate about showcasing a woman's body, especially when she's feeding her baby. Breastfeeding is natural, and it's time to normalise it.'

The campaign, titled Sorry To Offend You, is designed to challenge the stigma around public breastfeeding and celebrate the beauty of motherhood.

Simone, known for her appearance on Australia's Next Top Model, is the face of the campaign, which features her breastfeeding her daughter Gia, five months, at public locations around Melbourne.

The powerful campaign also marked the first time that Simone and her infant daughter Gia had been photographed together for a solo photoshoot. 

However, just five days after Nala posted the images, Meta's AI system automatically flagged them for violating their nudity policy, leading to their removal.

Nala appealed the decision, and after an outpouring of support, the content was reviewed by a human moderator, who deemed the images appropriate.

Social media users have since rallied behind Nala and Simone, with fans flooding the comments to show their support for the campaign and to criticise Meta for its initial decision.

Daily Mail Australia has contacted Meta for comment. 

Simone welcomed her daughter Gia with personal trainer Jono Castano on Easter Sunday, but the couple have since gone their separate ways.

The couple had an acrimonious split just nine weeks after they welcomed Gia, with Jono publicly confirming their separation in July.

'Who knows what the future holds, our idea is just to be the best parents for Gia at this stage,' he told Daily Mail Australia in a statement at the time.

'I wanted to set an example for my daughter; that's something that shifted for me. One day I was like, "What am I doing? This isn't right." And I would hate if she was ever in this situation,' she said. 

'You have to do what is right for you at the end of the day. No matter the number of promises or anything else that people make, when they show you who they are, believe them. Because you can't change people.'

Simone said she is content raising her baby, Gia, five months, alone, and that she is confident she made the right choice. 

'I've never felt more sure of anything. And I know I can do it by myself. It's unfortunate that I'm mostly having to do it by myself, but I couldn't think of it any other way, really,' she said.

'What I'm doing just feels very right for me. The most important thing to me is that Gia is happy and healthy, and that I'm happy too.

'Because I firmly believe that if the mother is unhappy, it's hard to have a happy child. And I feel like Gia at this point is a reflection of me, as she's just a very content and happy little bubba.'