1 week ago
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Courtesy of Being Frenshe
Our rule for the perfect bodycare and shower products? It has to smell good. While, of course, it also has to cleanse, moisturize, and do everything else we ask from our beloved products. But the smell is still very important for our extensive "everything showers," post-shower bodycare, and sleep routines.
Being Frenshe, the Target-exclusive brand founded by Ashley Tisdale, clearly values both. Earlier this week, the brand launched its newest scent, Hinoki, with a collection of seven of the brand's bestselling fragrance, body, and hair products. It includes a shower gel, body mist, perfume oil, body oil, leave-in hair treatment, shampoo, and conditioner.
Hinoki is a truly magical and calming scent that we've quickly become obsessed with. You'll fall in love at first sniff thanks to its notes of bergamot, hinoki wood, waterlily, and dewy greens. For those drawn to earthy, crisp scents, this fragrance offers a calming escape and the feel of a luxurious sauna.
The Hinoki line has a theme of strength and resilience, with a wellness ritual that matches it. "It's a daily reminder to stand tall, move with intention, and reconnect with the quiet power within you," the brand writes.
So, whether you're a newbie to the brand and curious about this new scent or you're a seasoned Frenshie stan, keep scrolling to shop this spa-scented collection.
Being Frenshe Hinoki Gel Body Wash
Formulated with niacinamide, aloe vera extract, and glycerin, this gel body wash promises to wash away dirt from your skin and leave it looking refreshed, hydrated, and smelling like this spa-worthy scent.
Being Frenshe Hinoki Hair, Body & Linen Mist Body Spray
This mist is an all-in-one fragrance that works for your body, hair, and linens—and trust us, you'll want to spray this new scent all over! The scent is strong, but not too strong. It also lasts as you’d expect for the price, but the Hinoki scent is so addictive, I wish it lasted a little longer.
Being Frenshe Hinoki Body Oil
The body oil is one of Frenshe's most popular products. It's beloved for its silky, lightweight formula of jojoba seed oil, sunflower seed oil, and shea butter that promises to leave your skin smelling delicious and looking glowy.
Being Frenshe Hinoki Glow on Perfume Oil
This perfume oil is infused with safflower oil and the new signature Hinoki scent, so you can fully embody the mood-boosting, mindful benefits everywhere you go.
Being Frenshe Hinoki Strength Leave-on Treatment
Looking for a leave-in treatment that smells relaxing, works to strengthen your locks, and helps improve the look of split ends? This one is perfect for you!
Being Frenshe Hinoki Strength Shampoo
The Hinoki shampoo doesn't just smell good; it's also formulated with biotin and reishi mushroom to wash away dirt and product while strengthening your weakened strands.
Being Frenshe Hinoki Strength Conditioner
Formulated with biotin and reishi mushroom, the Hinoki Strength Conditioner promises to help detangle strands while reducing the appearance of breakage.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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