Ashley Tisdale gets the last laugh in 'toxic' mom group feud with $250 MILLION career win

It looks like Ashley Tisdale is getting the last laugh in her toxic mommy group feud thanks to a major career victory.

The High School Musical star, 40, has just hit a major milestone with her hair care and fragrance brand, Being Frenshe.

According to Women's Wear Daily, the brand has officially exceeded $250 million in sales and reached $100 million in point-of-sale annual sales at retailer Target.

The company was launched in 2022 by beauty brand incubator Maesa, who pitched Tisdale on the idea of creating a product line off the back of her popular wellness blog, Frenshe.

Tisdale had previously launched a makeup brand in 2016 called Illuminate Cosmetics, but the company folded in 2020 amid poor sales.

'It was very stressful. I just felt like it was probably the biggest failure in my career thus far,' she told WWD.

Fortunately for Tisdale, Being Frenshe has succeeded and legitimized her leap from actress to entrepreneur.

The company currently focuses on scented hair care products, as well as body mists and fragrances.

Discussing her new passion for fragrance formulation, Tisdale said, 'I just never thought it would be my cup of tea.

'I've been someone who’s obsessed with candles and fragrance, but to create a line that people love and go on TikTok to share how much they love the scent, it just makes you feel so good.'

The business victory will certainly buoy Tisdale's spirits following her now viral essay for The Cut, in which she blasted a 'toxic' Hollywood mom group that she had dramatically exited. 

The essay, titled 'Breaking Up With My Toxic Mom Group,' detailed Tisdale's feelings of being frozen out by her friends during her postpartum period after welcoming her second daughter Emerson with husband Christopher French.

Making things even more salacious were the whispers that the mystery mom group had been created by Hilary Duff, and that it also contained celebrity members like Mandy Moore and Meghan Trainor. 

Tisdale claimed that she wasn't invited to certain social gatherings, which she would later see posted on social media.

'It took me back to an unpleasant but familiar feeling I thought I'd left behind years ago,' she wrote.

'Here I was sitting alone one night after getting my daughter to bed thinking, "Maybe I'm not cool enough?" All of a sudden I was in high school again, feeling totally lost as to what I was doing wrong to be left out.'

She said she ultimately texted the group after being excluded at yet another gathering, telling the other moms that things had become 'too high school' for her.

'To be clear, I have never considered the moms to be bad people (maybe one),' Tisdale added. 

'But I do think our group dynamic stopped being healthy and positive - for me anyway.'

While the actress has not publicly identified who she was referring to, fans noticed that the article arrived shortly after she unfollowed both Moore and Duff on Instagram.

Duff's husband later blasted Tisdale on social media, mocking her cover of The Cut and calling her 'self obsessed' and 'tone deaf'.

Trainor also broke her silence on the situation in an interview with Us Weekly.

'I think it was just a lot of miscommunication and confusion,' said Trainor, who stressed that she was not involved in the group's drama.

'I don’t really know what happened, but I wish them all the best. I texted all of them. Ashley texted me, "I’m sorry, your name got dragged in".'

Reflecting on the firestorm that the viral essay sparked, Tisdale indicated to WWD that she had no regrets about speaking her truth.

'I think that in the audience it was for, the response I got was pretty amazing. It reached who it needed to reach,' she said.