An Editor's Guide to the Prime Day Deals Worth Shopping, From Apple to Shark

Didn't we just have Prime Day? Sure, but October Prime Day is even better. There's everything from editor-approved beauty products to celebrity-loved skin care, plus tech deals that are hard to come by. We track the most heavily-discounted products so you don't have to scroll endlessly, and you can browse only what's actually worth buying. To that end, I've rounded up the best picks available right now, starting at $8. Curious how I know these are the best deals? As in years past, I've followed our house rule: A good deal is at least 20 percent off. From there, I've prioritized products we've written about and tested before. I've also included a few I use in my own routine or have had my eye on that look promising. These deals only last 48 hours, so don't wait until the last minute; I'd shop ASAP while everything is still in stock.

In This Post: Amazon Prime Day Under-$25 Deals Amazon Prime Day Celebrity Deals Amazon Prime Day Beauty Deals Amazon Prime Day Fitness and Wellness Deals Amazon Prime Day Sex Deals Amazon Prime Day Home Deals Amazon Prime Day Fashion Deals Amazon Prime Day Tech Deals The Best Amazon Prime Day Deals Fan-favorite leggings loved by many: Satina High Waisted Leggings With Pockets at $13, originally $16 A cult-classic balm for less than $20: Laniege Lip Glowy Balm at $13, originally $19 The TikTok-viral collagen powder: Vital Proteins Collagen Peptides Powder at $21, originally $26 A popular household item: HiLife Portable Clothing Steamer at $24, originally $37 The Apple Watch 12 at its lowest price: Apple Watch Series 12 at $350, originally $400 Get the bestselling Samsung TV for $350 off: Samsung 55-Inch Class QLED 4K The Frame TV at $698, originally $1,098

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Update on October 6, 2026 at 9:00 AM ET: I made sure all of our Amazon Prime Day picks are in stock and still on sale, and I added two more (actually good) deals: a luxurious self-tanner and ultra-thin condoms.