Los Angeles Comic Con is next week, and one of its big guests is, apparently, an AI hologram of Marvel Comics legend Stan Lee.
Per the Hollywood Reporter, the hologram will be part of the Stan Lee Experience at LACC. Along with the standard $15-20 experience fee to join the booth, fans can spend money to take selfies with the hologram or have one-on-one conversations with it for three minutes. It was created by Proto Hologram—the company that made an interactive mirror for malls to promote The Conjuring: Last Rites—and virtual production company HyperReal.
Stan Lee Legacy Programs head Bob Sabouni assured the trade that the hologram wouldn’t say anything that isn’t “in line with things [Lee] spoke about in his lifetime, [letting us] build a voice that stays true, not always word for word, but always faithful in spirit, context, and intent.”
Even so, that doesn’t take away from the fact that Stan Lee died in late 2018 months after reports circulated of people in his social circle trying to capitalize on his decades-long success for their own ends in very weird ways. (One source at the time described the whole ordeal as “a fucking mess,” which just says it all.) This can’t help but fall into that territory, compounded by the fact that he can’t say no or even be duped into consenting as he could’ve toward the end of his life—and that’s not getting into the recent controversies and concerns surrounding AI and its relationship to the dead.
io9 has reached out to LA Comic Con organizers for any additional comments or clarity on the Stan Lee hologram and will update if a response is given. Los Angeles Comic Con runs September 26 to 28.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
English (US) ·