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Amazon will kick off its 2025 fall hardware event today, September 30th, at 10AM ET / 7AM PT, and you can follow along in real-time with our live blog right here.
Based on Amazon’s invitation, it seems like we can look forward to at least two new Echos, a new color Kindle, and some kind of TV hardware. Amazon might also share new information about Alexa Plus, its AI-powered revamp of Alexa that launched earlier this year. And the company used to announce all kinds of Alexa-enabled products at its fall events, so perhaps Amazon will bring some of that chaotic energy to this show as well.
This will be the third major product event for Panos Panay after he joined Amazon from Microsoft in 2023.
Search Party uses Ring cameras around the neighborhood to help find pets.
The feature will be available first for dogs in November, and will work for cats and other pets in the future.
Ring launches upgraded cameras with ‘Retinal Vision’ 4K recording
Photo: Owen Grove / The Verge
Amazon just announced some new Ring hardware with upgraded 2K and 4K recording and some fancy processing tech that’s supposed to make streams look better than the competition.
The new $179.99 Ring Wired Doorbell and $59.99 Indoor Cam Plus both offer 2K resolution featuring tech that Ring is calling “Retinal Vision.” There’s also a ton of 4K Ring cameras. Onstage, we saw the $249.99 Ring Wired Doorbell Pro 4K, $199.99 Outdoor Cam Pro 4K, $249.99 Spotlight Cam Pro 4K, and the $279.99 Floodlight Cam Pro 4K. Overall, the new designs are sleeker but still hew to the familiar Ring designs. One major plus is that there’ll be up to a 10 times zoom.
We’re on the ground at Amazon’s fall hardware event.
Amazon event live blog: we’re here for new Echos, Kindles, and more
Image: Amazon
We’re at Amazon’s fall 2025 hardware event in New York City, where the company is set to announce a bunch of new gadgets ahead of the holidays. Amazon’s teaser image for today suggested new Kindles, Echos, and maybe a TV. Whatever it is, it’s been a long time coming: Amazon CEO Andy Jassy promised “beautiful” new hardware back in February, which is when the key software they’ll be running — Alexa Plus — made its debut.
Whether Amazon can make Alexa Plus useful is the real question beneath all of today’s announcements. The AI-powered assistant is off to a promising start, but on current devices, it can be sluggish when responding and still misunderstand your intent. New hardware can help with some of that, but it can only go so far when it comes to LLMs.
Alexa Plus is smarter — but it’s not yet smart enough
The new UI on the Echo Show 21 is a big improvement, but Alexa Plus needs a deeper integration with its screen-based hardware.
This week, Amazon will launch new Echo hardware designed to supercharge Alexa Plus, the AI-powered upgrade to its voice assistant. I’ve been using Alexa Plus for the last few months as part of its Early Access program, and while the new assistant is off to a promising start, it’s still clearly a work in progress.
To fix Alexa, Amazon had to break it apart and rebuild it. The result is a hybrid smart home assistant, personal assistant, and Amazon’s answer to ChatGPT. Right now, in its Beta phase, this new Alexa isn’t doing any of those things as well as I’d hoped.
What to expect from Amazon’s big fall hardware event on Tuesday
Image: The Verge
Amazon is hosting its 2025 fall hardware event on Tuesday, September 30th, and it could be a packed show. The company’s invite has a few not-so-subtle hints about new Echos and a new Kindle. It will also be Amazon’s next big product event for Panos Panay, who joined Amazon in 2023 to head up its devices and services teams after a long career at Microsoft helping launch products like the Surface lineup.
Amazon has taken some big swings under Panay’s leadership, launching a suite of new Kindle products last year — including the first color Kindle — and announcing its AI-powered Alexa Plus assistant. What’s coming up next, then? Here’s what we think you can expect.
Amazon announces its fall hardware event
Amazon has sent out invitations to its annual fall hardware event, where it traditionally launches a slew of new products, including Echo smart speakers, Fire TV devices, Kindles, and sometimes dozens of other gadgets. The event is scheduled for Tuesday, September 30th, 2025, in New York City.
The invitation hints at new Kindles — possibly a color Kindle Scribe? As well as new Echo devices, indicated by a blue Alexa light. Amazon CEO Andy Jassy said earlier this year that the company would be releasing beautiful new hardware this fall. The Verge will be on the ground at the event later this month to cover all the announcements.
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