Amazon's October Prime Day deals are like a Black Friday preview – AirPods, OLED TVs, Kindle, and more

While I dare mention it, Black Friday is still over a month away; today's Prime Day deals feel like a Black Friday preview, thanks to record-low prices from brands like Apple, Sony, Samsung, LG, and Amazon's own brand of smart home devices.

• Shop Amazon's full sale

As TechRadar's deals editor, I've handpicked over 70 of today's best Prime Day tech deals that are worth buying. I've selected highly rated and popular products that I would recommend to my family and friends.

You can find unbeatable discounts on OLED TVs, tablets, Ring Doorbells, smart speakers, AirPods, and so much more. It's the perfect sale opportunity to score a killer deal, so you can skip out on the Black Friday madness.

Some highlights from today include the Amazon Fire HD 8 tablet on sale for only $54.99 (originally $99.99), the Insignia 55-inch QLED Fire TV on sale for an incredible price of $209.99 (originally $399.99, and Apple's AirPods 4 on sale for $89.99. (originally $129).

Keep in mind that while shopping, most deals require an Amazon Prime membership. If you aren't already a member, you can sign up for a free 30-day trial. These are limited-time offers that end tomorrow at Midnight, so take advantage and avoid the Black Friday rush.

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.