Amazon’s app will start listing items Amazon doesn’t sell

The products will show in the shopping app’s search results, but you’ll be redirected to the brand’s site to buy them.

Despite the way it seems, Amazon doesn’t sell everything. To fix this, the company is beta-testing a new shopping feature that will include products it doesn’t sell in search results on its app, and then send you to the brand’s website to purchase them.

In a blog post published this week, Amazon announced that this new “Shop brand sites directly” feature is currently in beta testing on its shopping app. “When customers who have access to the beta search for a brand and/or item, we’ll show relevant products found in Amazon’s store as well as select products we don’t carry that are available directly on another brand’s website,” said the company. Clicking on the product will redirect you to the brand’s website (with a popup alert that you’re leaving Amazon) where you can buy the product directly.

It’s not clear if Amazon will get a cut of that purchase, and the company hasn’t shared which brands are participating in the beta. However, if the brand uses the Buy With Prime option Amazon launched a couple of years ago, you can use your Prime benefits — such as free shipping — at the external store.