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On Tuesday, Amazon confirmed that its popular Prime Day sale will return this July, despite uncertain economic times amid President Donald Trump's tariff policies.
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This will mark the first Prime Day sale of 2025, following Amazon's Big Spring Sale last month. The retailer typically runs another Prime Day event in October. Amazon did not provide specific dates for the upcoming sales event, but history suggests that it will likely land sometime after the Fourth of July. In 2024, the summer Prime Day event ran from July 16 to July 17. As it has been in the past, July Prime Day will be an exclusive shopping event for Prime members.
"Last year's event saw record-breaking sales and more items sold during the two-day event than any previous Prime Day event," the Seattle-based retailer said in Tuesday's press release. Amazon also announced that Prime Day will expand to Ireland for the first time and will return to over 20 other countries, including the US, UK, and Canada.
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According to 2024's Prime Day report, Prime members saved nearly $95 billion on free delivery during the sale. US Prime members saved over $500 on their Amazon deliveries last year, almost four times the annual Prime membership fee, the company said.
Impending price hikes due to tariffs could impact how much shoppers expect to save and purchase, though we will have to wait and see.
When asked if shoppers can expect similar savings as in years past amidst newly placed tariffs, Amazon said it remains committed to providing customers the lowest prices and extra savings during shopping events like Prime Day.
"We're pleased by the strong response from selling partners to Prime Day 2025 and look forward to bringing customers discounts across a wide selection of products. As always, Amazon continues to focus on providing customers consistently the lowest prices as well as fantastic extra savings during our deal events across the widest selection of products, with fast, reliable delivery. We're working with our broad, varied range of valued selling partners in our store to support them in adapting to the developing environment while maintaining low prices for customers," said an Amazon spokesperson.
Though Amazon confirmed the return of the July Prime Day sale, it did not release the specific dates. It is typical for Amazon to split Prime Day announcements into multiple releases, so we will let you know as soon as dates become available. Last year, Prime Day occurred on July 16 and 17 -- the third Tuesday and Wednesday of the month.
I have covered plenty of Amazon shopping events, which typically remain consistent. I predict the 2025 July Prime Day sale will return from July 8 to July 9 or July 15 to July 16. We will know officially soon.
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"Prime members can look forward to some of Amazon's best deals of the summer during our Prime Day 2025 event. We're offering members discounts on some of the hottest brands, socially trending items, creator favorites, and Amazon-exclusive products to make this July's event even more valuable for members," Amazon said in its release.
Amazon announced that its July Prime Day event will return in over 20 countries, including Ireland for the first time. Prime Day 2025 will return to the following countries this year: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the US, and the UK.
You can expect many deals spanning nearly every product category, including top brands like Apple, Dyson, and more. Prime Day is also a great time to score some of the best savings of the year on flagship Amazon products like Echo Dots, Fire TVs, and more.
Amazon's announcement included few details, but the company did share that there will be deals "across more than 35 categories, including electronics, kitchen, beauty, and apparel, and get their shopping done early for Back-to-School, avoiding the lines and enjoying fast, free delivery with Prime."
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