Amazon has a massive holiday sale with Black Friday favorites – 60% off Ninja, Apple, Nespresso, and Shark

Amazon has just announced details about this year's Black Friday deals event and, more importantly, launched a holiday shop with Black Friday deals. You'll find Black Friday favorites on sale, including coffee makers, TVs, AirPods, robot vacuums, smart home gadgets, and more.

As a deals editor for TechRadar who's covered Black Friday for eight years now, I've gone through Amazon's early offers and hand-picked the 27 best deals. I've selected Black Friday best-sellers from brands like Ninja, Dyson, Apple, LG, Lego, Shark, and Amazon's own brand of smart home devices.

A few of my favorite deals include the latest Ring Battery Doorbell on sale for a record-low price of $49.99 (originally $99.99), the popular Ninja Crispi air fryer on sale for $159.99 (originally $179.99), and Dyson's rarely discounted Airwrap hair styler on sale for $399.99 (originally $549.99).

Shop more of Amazon's pre-Black Friday deals below, and keep in mind that today's discounts are competitive with what we expect to see on Black Friday. If you want to get a head start on your holiday shopping, then I recommend taking advantage of Amazon's early offers.

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.