Amazon announces the start date for its massive Black Friday sale — here are the best early deals, and the ones to watch

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Amazon packages wrapped in Christmas wrapping paper on an orange background (Image credit: Amazon)

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Amazon has confirmed that its Black Friday sale will officially start on November 19 — but as there are dozens of early deals available right now, I've taken a look and picked out some of the best options for keen shoppers.

• Browse all early deals at Amazon US
• Browse all early deals at Amazon UK

There are many more offers on the way as well, with savings across Samsung, Lego, Ninja, Oral-B, Philips, HP, and more promised, according to Amazon's announcement. That's on top of the usual deals you'd expect from the retailer on its own-brand products, such as Blink cameras, Ring doorbells, Kindles, Fire TVs, and so on.

Amazon Black Friday 2026 — key info

Amazon Black Friday 2026

(Image credit: Amazon)

When is it? November 19 - 30
What is it? The retailer's biggest sale of the year
Who's involved? Deals on Kindles, Blink, Ring, Fire TV, Samsung, Shark, Ninja, Lego, Braun, Oral-B and many more.

But until all of those offers drop towards the end of next week, let's take a look at any early bargains you can snag today.

Over in the US, the retailer is leaning heavily into Amazon devices, with savings of up to 65% on Blink, Ring, Fire TV, and Fire tablets. I wouldn't rush to grab all of these, though, considering a fair few have actually been cheaper earlier in the year. One highlight, however, is the brand-new Amazon Fire TV Stick 4K for $24.99 (was $59.99) — that's a record-low price.

As for the UK, the strongest offer that side of the pond is the Amazon Kindle Paperwhite Signature Edition for £139.99 (was £229.99). This is another lowest-ever price for the 2024 version of the premium ereader. There's a new version on the way later this month, but with fairly minimal upgrades, this older version is a great buy if you're on a tighter budget, as it still covers all of the essentials for most readers.

There's more info on these deals and the rest of my early recommendations below. You can stick with TechRadar throughout the month for all the top picks from me and the team in our comprehensive Black Friday coverage.

Amazon Black Friday — best early deals (US)

Amazon Black Friday — best early deals (UK)

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James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.

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