AI startups are filling San Francisco with cryptic billboards aimed at insiders

5 days ago 11

The ads mark a broader change in how young tech companies present themselves. Instead of courting consumers, they're advertising to peers who already speak the language of machine learning. "The goal is intentional in a kind of 'if-you-know-you-know' type of way," Mike Bilodeau, head of marketing at the AI infrastructure...

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