Every time I think social media is done evolving, something shakes things up. Twitter was the go-to for years, with algorithms steering what we saw. But Bluesky has arrived, offering something different -- an open-source, decentralized network that puts control back into users' hands.
Also: 8 Bluesky tips every new user should know
Now that it's open to all, I've spent time exploring how it works, and it's a breath of fresh air for those of us looking to own our digital identities.
What exactly is Bluesky?
Bluesky runs on the AT Protocol, and while that sounds technical, it boils down to this: Bluesky lets you carry your social graph -- essentially, your connections -- with you across apps that adopt the protocol.
Unlike Mastodon, though, Bluesky's AT Protocol doesn't currently connect with ActivityPub, the standard behind the Fediverse and the Mastodon distributed social network. That means Bluesky remains a unique, self-contained ecosystem.
Also: How to use Bluesky Social: Everything to know about the popular X alternative
While Mastodon and Threads can talk to each other via ActivityPub, Bluesky is in its own lane for now. However, you can use Openvibe, a new mobile client, to participate on Bluesky, Mastodon, and Threads simultaneously, with a single feed.
Here's what else to know about it.
1. It's growing fast
Bluesky's growth has been rapid, with millions of new users joining since the recent US election. The platform (as of December 2024) now has over 24 million users, a sign that people are increasingly drawn to alternatives to Elon Musk's X. A real-time view of Bluesky's growth can be watched at bcounter.nat.vg
Bluesky's popularity has even pushed it to the top of Apple's free app charts, ranking ahead of apps like Threads, ChatGPT, and TikTok. With new features rolling out regularly, Bluesky has something fresh to offer in a landscape full of algorithm-heavy platforms.
2. No algorithm tinkering here
If you're tired of algorithms deciding what you see, Bluesky might be the relief you're looking for. Like Mastodon, Bluesky has no central algorithm feeding you posts based on some popularity contest. Instead, what you see comes from genuine engagement: posts gain visibility based on how many users like and "re-skeet" them (Bluesky's version of a retweet).
For me, having a feed that isn't manipulated to prioritize certain posts over others is refreshing.
3. Feeds, Lists, and Starter Packs explained
Feeds: In Bluesky, feeds are user-created streams of content centered around specific topics or interests. Unlike traditional platforms where a central algorithm dictates what you see, Bluesky allows users to subscribe to these custom feeds, tailoring their content consumption to their preferences. For example, you might follow a feed dedicated to science discussions or one aggregating posts from quieter mutuals. This approach empowers users to control their timelines and discover content that aligns with their interests.
Also: How to migrate from X to Bluesky without losing your followers
Lists: Lists serve as versatile tools for grouping accounts, which can be used in various ways. You can create lists of people to follow around specific themes, such as industry experts or news sources, or organize content on your profile by interest. Lists can also function as moderation lists (mod lists), allowing you to track or block specific users. Furthermore, Bluesky lets you publicize these lists directly in your profile, helping others see recommended accounts to follow or understand who you've blocked for safety and moderation purposes.
Starter Packs: Introduced in June 2024, Starter Packs are curated collections of up to 150 recommended users and up to three custom feeds. They are designed to help new users quickly find and follow accounts and feeds that match their interests. Existing users can create and share these packs, providing newcomers with a personalized onboarding experience. For instance, a Starter Pack might focus on tech enthusiasts, LGBTQ+ communities, or political discussions, allowing users to immerse themselves in relevant conversations from the outset.
Also: How to use Bluesky starter packs to find greener social media pastures
The Pack2List utility can convert A Starter Pack to a List and a Moderation List (and the reverse as well).
4. The 'Nuclear Block' gives you total control
Bluesky's blocking feature is quite strict. Users refer to it as a "Nuclear Block" because it effectively erases any connection between you and the blocked user in the digital space. Once blocked, they won't see your posts, not even if they quote you. Additionally, Bluesky allows you to remove any mentions of yourself from conversations, as well as your quotes from other users' posts.
Also: How to manage Bluesky, Mastodon, and Threads all from one free app
This creates a clean solution for managing conflicts, encouraging users to resolve issues without dragging them out in comment threads. If you're curious about who is blocking you or if you're on a moderation list, you can check this information using clearsky.app, an independently operated service.
5. You get customizable handles for verification
Bluesky's approach to verification is a bit different, too. By default, you get a handle on bsky.social, but you can take it a step further by registering your own domain as a handle. It's like having a verified badge without the badge -- an easy way to establish credibility and create a unique identity on the platform. Setting it up is simple and gives your profile that extra touch of authenticity.
Also: How to create your own Bluesky domain - and why you should (or shouldn't)
6. It's ad-free (for the time being)
Fueled by its decentralized protocol and vibrant user community, Bluesky's rapid growth has raised questions about its financial future and whether it will embrace ads. CEO Jay Graber, while committed to avoiding traditional ad-driven pitfalls, hasn't ruled out less intrusive ads, like those in search results. Potential revenue streams include subscriptions, a marketplace for custom algorithms, and domain name sales. Graber has ruled out AI licensing and is advocating for protocols to prevent AI scraping of user data. With 24 million users and growing, Bluesky remains focused on scaling while exploring sustainable, user-first monetization strategies.
Also: I tried replacing Twitter with Bluesky, Threads, and Mastodon: What I found
Bluesky has also entered its federation phase, allowing users to set up their own Personal Data Servers (PDS). By hosting your own server, you gain even more control and can contribute directly to the decentralized Bluesky network. Setting up a PDS is straightforward: most organizations can choose a VPS provider to turn-key a PDS configuration.
If you want to attempt it on your own, you can download the necessary Bluesky PDS files and launch your server. Docker can simplify the process, making it easier to manage and secure. For those interested, detailed setup steps and support are available through Bluesky's GitHub page and the PDS Administrators Discord.
With these monetization and federation options, Bluesky offers a unique, user-centric platform that combines control, privacy, and customization.
7. There are great Bluesky apps
Bluesky offers a variety of tools and apps to customize your experience. The official app is available on iPhone and Android, while iPad users can explore third-party clients like Skeets and Openvibe. For those who miss TweetDeck's multi-column layout, Deck.blue replicates it, supporting account management, post scheduling, and easy tracking of conversations.
Also: If you convert to a domain name on Bluesky, you MUST do this right away
Bluesky's open API has inspired a thriving ecosystem of utilities, all cataloged in the Bluesky Directory. Notable options include Graysky, with features like GIF support and inline translation, and Bluesky Meter, which provides analytics on profile growth. Whether through custom feeds, creative tools, or advanced client apps, Bluesky's ecosystem offers everything you need to personalize and optimize your experience.
Should you join Bluesky?
Bluesky might be worth your time if you're ready to leave algorithm-driven feeds behind and try a network that prioritizes user control. It's not a direct replacement for Twitter (X), but Bluesky has a lot to offer those who want a fresh start in a decentralized, privacy-minded network.