EXCLUSIVE: Sonic Gods Studios, the company behind reality competition series 60 Day Hustle, has found representation.
The production company has signed with UTA.
It comes after its inaugural show, which Deadline revealed earlier this year, has been renewed for a second season.
Sonic Gods Studios was formed by Chris Hayman, Michelle Delamor and Adam Horner. It was previously the Sonic Gods Media Agency before it moved into the entertainment space.
Six-part series 60 Day Hustle launched on Prime Video in August, although was not an Amazon original. It featured 12 Gen Z and Millennial entrepreneurs in an accelerator program designed to condense two years’ worth of business development into two months. It is hosted by Rudy Mawer.
The contestants for the first season were Viju Beauty’s Avijah Scarbrough, Chi Chi Foods’ Chiara Munzi, The Dinostorus’ Dario Civon, Simply Fancy Perfume’s Fancy Acholonu, J. Butler Golf’s Joshua Butler, Mas Vida Skincare’s Kalyne Lopez, Marcus Alexander Footwear’s Marcus Thomas, Mosaic Cakes’ Mehmet Tascioglu, Went There Loved That’s Niki Costa and Tiffany Schiro, AddaBangXtensions’ Sededra Arthur, Moon + Heart’s To-Tam Sachika and To-Nya Sachika and Saturday Sweets’ Erik Thornally.
The second season will start production in the first half of 2025.
Sonic Gods Studios has been financing its shows independently with brand support rather than relying on traditional financing or greenlights.
“At Sonic Gods, we’re constantly studying trends in pop-culture that give us insights into what people really want to watch,” said Delamor. “This sentiment fuels Sonic Gods’ expanding slate of projects for 2025 and beyond, each crafted to inspire, entertain, and make a positive impact.”
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