Updated on June 18, 2025 at 2:30 PM
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Beauty lovers, it's time — Amazon Prime Day is coming! The July 2025 Prime Day Deals are even better this year, with four days of discounts — from July 8–11. The annual shopping event is packed with steep discounts on products in home, kitchen, tech, wellness, fashion, and (of course) beauty. As shopping experts and Prime Day pros, we understand how overwhelming it can be to scroll through all the offers and find the best deals, but there's no need to worry or stress — we're here to help. If you're looking for the best early deals on beauty products, we got your back!
Amazon Prime Day has no shortage of bang-for-your-buck beauty deals, including on makeup, hair care, skin care, nail care, and body care, plus several editor-favorite picks from brands like Laneige, Color Wow, La Roche Posay, and Unite. This is your chance to stock up on beauty essentials on a budget or try something new without breaking the bank.
Need a refill of face sunscreen for the summer? Are you considering adding a vitamin C serum to your skin-care routine? Or are you on the hunt for a new acne treatment? We found quality picks on a budget for all your beauty needs. Take advantage of hair tools at a discount so you can get those effortless beachy waves, a glam blowout, or a frizz-free, sleek look right at home. Prime Day also offers plenty of makeup, body care, and nail must haves.
Our Favorite Early Prime Day Beauty Deals to Shop
Shop more of PS's editor-curated Amazon Prime Day Sale picks and subscribe to our newsletter for more shopping recommendations. And, if you aren't already a Prime Member, you can sign up here.
Update on June 18, 2025 at 2:30 PM ET: Updated prices and checked stock for all products.
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Best Prime Day Beauty Deal on a Hydrating Essence
Cosrx Snail Mucin 96% Power Repairing Essence ($12, originally $17)
There's a reason this snail mucin essence is all over your social media feed, and it's at its lowest price yet. The lightweight essence soothes redness, brightens the skin, and helps repair your moisture barrier without feeling greasy. If you have dry, irritated skin, this will help with hydration. Read our Cosrx Advanced Snail 96 Mucin Power Essence review for more.
Editor Quote: "My skin's texture has actually improved, and it feels way more even now. The hydration payoff is also huge, and I feel like it actually helps my moisturizer work better, too." – Kelsey Garcia, director, Lifestyle
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Best Prime Day Beauty Deal on Sunscreen
Innisfree Daily UV Defense Sunscreen Broad Spectrum SPF 36 ($13, originally $18)
This popular sunscreen from Innisfree feels like a lightweight moisturizer with its water-based formula. Containing skin-calming ingredients like green tea, cica, and sunflower seed oil, this product is perfect for all skin types. Plus, it doesn't leave behind a white cast, but rather a hydrated glow. Read our editor's review of the Innisfree Daily UV Defense Sunscreen for more.
Editor Quote: "In comparison to many other sunscreens I've tried in the past, the Innisfree Daily UV Defense Sunscreen has the best texture. It's smooth and creamy, kind of like a balmy moisturizer, but it still feels so refreshing and lightweight on the skin that I often forget I have SPF on and accidentally double up (which is never a bad idea). Plus, it sets and absorbs nearly immediately after I blend it in. I'm left with a subtle, dewy glow with a natural, skin-like finish. It doesn't make me look like a glazed doughnut, but I don't look extra oily or shiny, either." – Anvita Reddy, former assistant editor, Shopping
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Best Prime Day Beauty Deal on an Acne Treatment Gel
Differin Acne Treatment Gel ($14, originally $16)
Dealing with breakouts and acne? There's no better time to stock up on the Differin Acne Treatment Gel. The 0.1 percent adapalene gel is a retinoid treatment best used at night to help diminish acne, post-acne marks, and discoloration over time. Although similar to its prescription strength counterpart, this treatment is a gentler option if you're looking for something effective but not as potent. Read our Differin Acne Treatment Gel review for more.
Editor Quote: "It only took about a month for my skin to get used to, and now, I use it every night with zero irritation. I'm not going to sit here and tell you the Differin Acne Treatment and Differin Acne Treatment alone cleared up my acne, because that's not the case — the spironolactone prescription had a large hand in that — but I can tell you the gel has helped brighten and even out my complexion to the point that you can hardly tell I ever experienced those hormonal breakouts to begin with." — Jessica Harrington, senior editor, Beauty
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Best Prime Day Beauty Deal on a Cushion Foundation
Tirtir Mask Fit Red Cushion Foundation ($15, originally $25)
Available in 32 shades, ranging from light to deep dark, this TikTok viral cushion foundation is under $20. It's a bestseller in Japan for delivering smooth, glass-skin like results. It offers buildable coverage with a lightweight feel and a natural, skin-like semi-matte finish. It's one of the few cushion foundations on the market with an expansive shade range, so you'll surely find your match in this.
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Best Prime Day Beauty Deal on a Hydrating Mask
Biodance Bio-Collagen Real Deep Mask ($15, originally $19)
You've probably seen the Biodance Bio-Collagen Real Deep Mask all over your social feeds for its deep hydration and glass skin-like results. If you've been wondering if it's worth the hype, you can try it for yourself at this low price point. The overnight hydrogel face mask is supposed to help minimize the appearance of pores and deliver firming results. This set comes with four treatments, which is a steal for only $13. Use it whenever you need a hydration boost, including post-flight. Read our Biodance Bio-Collagen Real Deep Mask review for more.
Editor Quote: "I've used it three times since I initially purchased a pack of four. Once when my skin was fairly normal, once when I was experiencing some annoying breakouts, and once when I had a massive sunburn on my face. I'm genuinely not sure how, but the mask seemed to help with all of my skin issues." — Renee Rodriguez, Staff Writer and Social Producer, Beauty
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Best Prime Day Beauty Deal on an Exfoliating Body Lotion
AmLactin Daily Moisturizing Lotion ($17, originally $25)
The AmLactin Daily Moisturizing Lotion is at its lowest price yet and there's no better time to stock up. This body moisturizer is formulated with 12 percent lactic acid and will gently exfoliate to reveal softer, smoother skin. This is great for those who have rough and dry skin, but it's also helpful for people dealing with body acne, KP, ingrown hairs, and dark spots or an uneven skin tone. It's a nongreasy formula that is fragrance-free and suitable for all skin types. Read our editor's review of the AmLactin Daily Moisturizing Lotion for more.
Editor Quote: "Whenever my friends ask how I'm able to get buttery-soft skin or how my bikini line looks smooth, I pretty much credit it to consistently using AmLactin's Daily lotion. My 'strawberry skin' is practically gone; I even noticed that my underarms are lighter and more even-toned as well." – AR
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Best Prime Day Beauty Deal on Hydrating Cleanser
CeraVe Hydrating Facial Cleanser ($17, originally $20)
If you have dry, sensitive skin, the CeraVe Hydrating Facial Cleanser is a no-nonsense cleanser that will get the job done. It is gentle on skin while still being strong enough to remove dirt and makeup, and it features hyaluronic acid to help the skin maintain its moisture barrier. It's worth stocking up on while it's under $20. Read our CeraVe Hydrating Facial Cleanser review for more.
Editor Quote: "This face wash was the first product I used that actually left my skin feeling moisturized, meaning that even if I accidentally forget to apply face cream before bed, I won't wake up with dry flakes and red, itchy spots." — RR
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Best Prime Day Beauty Deal on a Cleansing Oil
Anua Heartleaf Pore Control Cleansing Oil ($18, originally $20)
Oil cleansing does wonders for gently breaking down makeup, sunscreen, and the grime from the day. However, it can also help with eliminating blackheads and clearing out your pores. The Anua Heartleaf Pore Control Cleansing Oil will do just that with its soothing formula containing heartleaf extract. Just massage this into your skin for a minute or two, emulisfy it into a milky texture with a little bit of water, and wash it away for a smoother, softer complexion.
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Best Prime Day Beauty Deal on Sunscreen
Supergoop! Play Everyday Lotion SPF 50 ($19, originally $24)
If you're a huge fan of Supergoop's Play Everyday Sunscreen, buy now for a discount. Formulated for sensitive skin, this fast absorbing chemical sunscreen is safe for the face and body. It delivers broad spectrum SPF 50 protection and it's water- and sweat-resistant, making it ideal for active days or long days in the sun and water.
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Best Prime Day Beauty Deal on Lip Treatments
Laneige Lip Sleeping Mask ($19, originally $24)
Featuring hydrating ingredients like coconut oil and shea butter, the Laneige Lip Sleeping Mask is one of the bestselling items on Amazon, and it's worth stocking up on during Prime Day. This hydrating lip mask can revive even the driest lips overnight. Read our editor's review of the Laneige Lip Sleeping Mask for more.
Editor Quote: "Very few cult-favorite beauty products have brought me as much joy as the Laneige Lip Sleeping Mask ($24). Ever since laying my hands on a little tub of it for the first time years ago, it's remained a staple on my bedside table, in my handbag, and on my work desk, just to name a few spots I have them stashed. (Yes, I proudly own several flavors.)" – Marisa Petrarca, contributing editor, Shopping
If you already have the Lip Sleeping Mask from Laneige in your cart, get the Lip Glowy Balm ($13, originally $19) as well for on the go. This has a shinier finish and is great for layering on top of other lip products. It also comes in a bunch of flavors. Read our editor's review of the Laneige Lip Glowy Balm for more.
Editor Quote: "What's nice about the lip balm is that it has a similar consistency to the fan-favorite Lip Sleeping Mask — the brand's creamy overnight lip treatment — but slightly thinner and therefore better suited to wear throughout the day. Plus, the tube applicator makes it easy to swipe on when on the go, and it fits easily inside a purse or a pocket." – KG
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Best Prime Day Beauty Deal on an Anti-Humidity Hair Treatment
Color Wow Dream Coat Supernatural Spray ($20, originally $28)
This anti-humidity hair treatment is a must-have for the summer, and we're planning on grab bing a few bottles on a budget during Prime Day. It has heat-activated polymers that help to "waterproof" your hair, so you can brave everything from rain to humidity while keeping your blow out intact. Plus, it can tame frizz while adding shine. Read our editor's review of the Color Wow Dream Coat Supernatural Spray for more.
Editor Quote: "I initially tried the Color Wow Dream Coat Supernatural Spray while getting ready for an outdoor graduation party, and it had just rained. Usually, my hair would turn into a giant, frizzy poof, but now, it just became slightly wavier with no frizz whatsoever." – AR
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Best Prime Day Beauty Deal on a Mascara
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara ($21, originally $30)
The Lancôme Lash Idôle Mascara is under $25, and it's worth stocking up on. It gives your lashes an instant lift, as well as volumizes and lengthens to give you a fluttery, fanned-out look. It's lengthening without the clumps, and the unique shape of the brush lets you reach and separate every lash from root to tip.
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Best Prime Day Beauty Deal on a Finishing Hair Oil
Olaplex No. 7 Bonding Oil ($23, originally $30)
Olaplex is always worth the investment, especially if you have damaged hair. Right now, you can stock up on its bestselling bonding oil while it's on sale. This versatile hair oil is highly concentrated, so don't let the small packaging fool you! It boosts shine and softness while taming frizz, strengthening hair, and protecting it from heat damage. Read our editor's review of the Olaplex No.7 Bonding Oil for more.
Editor Quote: "The buildable formula is easy to use without worrying about overdoing it, so I usually apply a little every day in between washes. I'm still surprised by how soft my curls feel after applying it. Its star ingredient, Bis-Aminopropyl Diglycol Dimaleate, is part of Olaplex's patented Bond Building Technology that repairs damage by relinking broken bonds. I'm used to running my fingers through my dry split ends, but the bonding oil really helps to smooth and hydrate my usually coarse, dry hair." – Angela Elias, contributing editor, Shopping
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Best Prime Day Beauty Deal on a Hair Mask
Amika Soulfood Nourishing Mask ($24, originally $34)
You can save 30 percent on Amika's bestselling Soulfood Nourishing Mask, which is a great deal for a weekly treatment. This mask infuses your hair with intense hydration and helps to repair dry, damaged hair. After using this mask, you'll have softer, silkier hair that's more manageable.
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Best Prime Day Beauty Deal on Eye Masks
Purple Eye Treatment Gels ($24, originally $26)
If you've been struggling with dark, puffy, or red under eyes, the Grace & Stella Under Eye Masks are going to be your saving grace. One pack comes with 24 pairs, and each pair is infused with ingredients like retinol to help energize delicate skin and keep the area looking bright. Pro tip: store them in the fridge for an extra cooling effect.
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Best Prime Day Beauty Deal on a Tinted Sunscreen
EltaMD UV Clear Tinted Face Sunscreen ($37, originally $46)
EltaMD's sunscreens are a dermatologist favorite and sensitive-friendly, so when you can get it on sale, you might as well stock up. This tinted sunscreen from EltaMD comes in two flexible shades that will eliminate white cast, especially for those with darker skin tones. It's a lightweight, oil-free sunscreen that has both mineral and chemical-based UV blockers to deliver broad spectrum protection in an elegant formula. It also contains niacinamide and antioxidants to help keep the skin balanced and bright.
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Best Prime Day Beauty Deal on a Blowout Brush
Revlon One Step Volumizer Plus 2.0 Hair Dryer and Hot Air Brush ($47, originally $70)
Get on the hot-air-brush bandwagon and treat yourself to the upgraded version of Revlon's bestselling One-Step Volumizer. This might just be it's lowest price yet. It has a detachable brush head, making it super easy to travel with. This is another editor favorite for getting smooth and shiny hair without drying it out. Read our editor's review of the Revlon One-Step Volumizer Plus for more."
Editor Quote: "The biggest difference I noticed between this brush and others I've used in the past is how well my hairstyle stayed put. Although I think I've pretty much mastered the '90s blowout, I've often found that the look can fall throughout the day if I don't use a ton of hairspray or texture spray. I didn't use either after the Revlon One-Step Hair Dryer, and my flipped-in ends lasted even after a night of sleeping on them." – RR
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Best Prime Day Beauty Deal on a Cleansing Balm
Elemis Pro-Collagen Cleansing Balm ($48, originally $69)
If you love the Elemis Pro-Collagen Cleansing Balm as much as we do, you need to take advantage of the markdowns and stock up. It has a silky texture that makes removing your makeup a relaxing experience. Read our editor's review of the Elemis Pro-Collagen Cleansing Balm for more.
Editor Quote: "The texture starts off as a gel-like balm but transforms into a milky oil as it's massaged into the skin with water. Within seconds, the formula melts even waterproof makeup formulas off of my face. What's more, my skin feels softer to the touch immediately after cleansing. Forget the feeling of stripped skin — this balm will leave your complexion feeling wildly silky and soothed." – MP
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Best Prime Beauty Day Deal on a Curling Iron
Hot Tools 24K Gold Extended Barrel Curling Iron 1.5" With Clamp ($53, originally $70)
Whether you're looking to master the perfect beach waves or you just want an occasional loose curl, the Hot Tools 24K Gold Extended Barrel Curling Iron can get you there, no problem. It has an extended barrel, so even if you have long hair, you'll still be able to curl your entire head with ease. It has five different heat settings that heat up to 450 degrees.
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Best Prime Day Beauty Deal on a Water Flosser
Waterpik Aquarius Water Flosser Professional ($80, originally $100)
We know — flossing your teeth can sometimes feel like a total chore. If you've been thinking about making the switch over to a water flosser, there's never been a better option than the Waterpik Aquarius Water Flosser — or a better time to purchase it. It has over 21,000 five-star reviews on Amazon, and you can get it for half off right now.
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Best Prime Day Beauty Deal on a Flat Iron
T3 Lucea Professional Straightening & Styling Iron ($170, originally $190)
T3 products rarely go on sale, so grab this discounted while you can. Customers say with just one pass, this flat iron gets their hair straight and shiny, but it can also be used to create the perfect beachy waves or bubble waves. It has nine different heat settings, which makes it the perfect pick for all hair types.
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Best Prime Day Beauty Deal on a Multifunctional Hair Tool
Shark FlexStyle Air Drying & Styling System ($300, originally $370)
If you want all your hair styling needs covered with one nifty tool, you need to get your hands on the FlexStyle Air Drying & Styling System. This ultimate set contains all seven attachments, including a diffuser, a styling concentrator, a wide-tooth comb attachment, two auto-wrap curlers, a paddle brush attachment, and a round brush attachment. Usually, you only get five according to your hair type for this price point, so you have to take advantage of this Prime Day deal. Plus, you get a set of four nonslip clips as well. Read our editors review of the Shark FlexStyle Air Drying & Styling System for more.
Editor Quote: "This is something I personally love because I like to get my hair almost completely dry before I style it. It has a button that allows it to rotate from its blow-dryer shape back into a styling wand, and from there you can use one of its attachments to get your desired result. As someone who was a heavy Revlon user, I personally use its oval brush to style my hair straight, and it does a great job. It's powerful and fast, and it uses low heat to style my hair." – Haley Lyndes, assistant editor, Shopping
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- Additional reporting by Renee Rodriguez and Balim Tezel
Anvita Reddy (she/her) is a former assistant editor for PS Shopping. She has a passion for products and reviews home gadgets, cookware, tech, and more. Having dealt with acne as a teenager and into adulthood, her expertise lies in beauty. At PS, she tested skin care, makeup, and hair care, plus countless other beauty products.
Renee Rodriguez (she/her) is a staff writer and social producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for PS's TikTok and Instagram accounts.
Balim Tezel (she/her) is a shopping updates editor at PS and the founder of Maison des Nus, a New York-based affordable luxury brand. She graduated from Northwestern University's Medill School of Journalism.