17 Beauty Launches Our Editors Can't Get Enough of This August

2 weeks ago 38

Updated on Aug 3, 2026 at 11:45 AM

PS Photography | Renee Rodriguez Adi Giesey Jessica HarringtonPS Photography | Renee Rodriguez Adi Giesey Jessica Harrington

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It's officially August, which means many locations around the world are experiencing melt-your-face-off kinds of heat. If you've spent the last few weeks frantically googling "Does sweatproof makeup exist?" don't fret — we're here to help. As beauty editors, our inboxes are consistently flooded with beauty's latest and greatest, and we've spent the last month testing out all the newest summer launches in the hair, skin, makeup, body, and fragrance categories.

Brands have been dropping spanking-new products that are sure to help you beat the heat. We've found fragrances that will keep you smelling flawless no matter how humid it is outside, hair tools that will keep your styles looking flawless, and the best body moisturizers that will keep your skin hydrated even in the driest of climates. To make it easier for you, we've tested hundreds of beauty products that are dropping this month and compiled an editor-vetted list of our absolute favorites.

Whether you're looking to update a few products in your skin-care routine, seeking out makeup in brighter hues to match your warm-weather outfits, or just wanting to be "in the know" when it comes to all things beauty, there are plenty of new launches for you to feast your eyes (and hopefully your hands) on. Keep reading to check out the picks that have landed permanent spots in our beauty bags.

Best SunscreenPOPSUGAR Photography | Jessica Harrington

Best Sunscreen

Ma:nyo Air Light Moisturizing Sunscreen ($18)

"If you're looking for a lightweight sunscreen that feels absolutely untraceable on the skin, this is it. The Air Light Moisturizing Sunscreen from Korean beauty brand Ma:nyo has a hydrating, creamy texture that melts into skin without any greasy residue or white cast. It layers beautifully under makeup, too." — Jessica Harrington, Section Lead, Beauty

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Best Face Washsephora.com

Best Face Wash

Skinfx Balancing Soft-Foam Pore-Minimizing Clay Cleanser ($30)

"I've been using this face wash for a month now and it's so good. My face has been breaking out a lot recently and the four percent kaolin clay helps draw out congestion from my pores without being too drying. Sometimes I leave it on for a few minutes to dry a little, almost like a mask, to really let it work its magic." — Jessica Harrington, section lead, Beauty

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Best Cleansing Balmfresh.com

Best Cleansing Balm

Fresh Soy Cleansing Jelly Balm ($42)

"The Fresh Soy Cleanser is editor-loved, so it comes as no surprise that the new Cleansing Jelly Balm is also a knockout. This lightweight, bouncy gel balm melts away makeup and leaves skin feeling squeaky clean but not stripped. The formula contains soy proteins for amino acids and chlorella extract, from green algae, to control oil." — Jessica Harrington, section lead, Beauty

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Best Foundationdrunkelephant.com

Best Foundation

Drunk Elephant Kamo Triple-Peptide Cover Drops ($42)

"Drunk Elephant launched its first-ever foundation, the Kamo Triple-Peptide Cover Drops. It's formulated with amino-acid-coated pigments, peptides, marula oil, green tea seed oil, and squalane, making it ultra hydrating and lightweight. I've been loving it for its customizable coverage and natural-looking finish. It comes in 25 shades." — Jessica Harrington, Section Lead, Beauty

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Best Brow ProductPS Photography | Adi Giesey

Best Brow Product

KS&Co Backcombing Texture Stick ($39)

"Not to be dramatic but this product completely transformed the way I do my brows. If, like me, you fall on the low-maintenance side of the beauty spectrum, you'll love how seamlessly this stick adds subtle dimension (no skill required). Simply backcomb the tint through your hairs and brush upward to blend. The pomade texture will instantly give your brows a natural, lifted and fluffy shape." — Adi Giesey, shopping writer

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Best Leave-In ConditionerPS Photography | Adi Giesey

Best Leave-In Conditioner

Aveda One For All Leave-In Elixir ($36)
"During the summer I find myself favoring multi-use products that make my routine quick and easy. This leave-in conditioner has done just that. Not only does it help hydrate my hair and leave a noticeable shine, but it also serves as a heat protectant. I simply brush through a few spritzes after the shower to easily detangle strands and give my hair the TLC it deserves." — Adi Giesey, shopping writer

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Best Hair Moussesephora.com

Best Hair Mousse

Dae Dreamriser Volumizing + Hydrating Hair Mousse ($30)

"Hair mousse is my best friend as someone with fine hair. This new formula from Dae adds soft bounce and hold to my hair without making it feel crunchy or stiff. It works on my air-dried waves and sleek blowouts, adding volume and shine." — Jessica Harrington, section lead, Beauty

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Best Hair Toolbioionic.com

Best Hair Tool

Bio Ionic Twist Interchangeable Iron ($199)

"Any TikTok girlie worth her salt knows that Bio Ionic curling irons are elite. This brand new one — the Twist Interchangeable Iron, is perfect for anyone who wants to get multiple looks from just one tool. It comes with a .5" wand, a 1" tapered wand, and a 1.25" clip curling attachment so you can get relaxed girls, tight curls, or structured curls. It's a dream." — Renee Rodriguez, senior staff writer and producer

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Best Scalp Serumhigherdose.com

Best Scalp Serum

Higherdose Light-Activated Scalp Serum ($129)

"I'm obsessed with my Higherdose LED hat for hair growth, and the brand just released a scalp serum to amp up the results. It's formulated with copper peptides to support follicle health and hair density, rosemary hydrosol and green tea leaf extract for antioxidants, and hyaluronic acid to moisturize the scalp. It's a no-rinse formula that you can put on clean hair without messing up your style." — Jessica Harrington, section lead, Beauty

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Best Body LotionPS Photography | Renee Rodriguez

Best Body Lotion

Summer Fridays Body Butter Balm ($32)

"Summer Fridays just launched a body butter balm, and baby — it's rich. I've been loving the vanilla scent, which smells just as good as the brand's vanilla fragrance. It leaves my skin super hydrated, and paired with body oil I get the most magnificent glow imaginable." — Renee Rodriguez, senior staff writer and producer

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Best Shaving Oiltarget.com

Best Shaving Oil

Eos Cashmere Shave Oil in Coconut Waters ($8)

"The Eos Cashmere Shave Oil is a mainstay in my routine and the newest scent, Coconut Waters, is perfect for summer. I love anything coconut scented (or flavored) and this one really delivers on the fruity, tropical vibes. Plus, it leaves my skin feeling silky-soft post-shave." — Jessica Harrington, section lead, Beauty

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Best Fruity Perfumenordstrom.com

Best Fruity Perfume

Jo Malone Scarlet Beetroot Cologne ($92)

"I never would have thought that I'd be drawn to a beetroot perfume, yet I keep reaching for the Jo Malone Scarlet Beetroot Cologne every day. It has top notes of juicy blackcurrant and is grounded by heart notes of earthy beetroot. It's bright, unique, and a little fruity." — Jessica Harrington, section lead, Beauty

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Best Travel FragrancePS Photography | Renee Rodriguez

Best Travel Fragrance

Skylar True Love's Cake Eau de Parfum Travel Spray ($33)

"Travel-sized fragrances are one of my favorite things in life. They fit in my purse, they don't get me flagged by TSA, and they're convenient and cute. This one from Skylar, True Love's Cake, smells delicious, and it even comes with a cutie keychain so I can hang it directly on my purse." — Renee Rodriguez, senior staff writer and producer

Best Fresh Perfumenordstrom.com

Best Fresh Perfume

Vacanza Perfume Megève ($145)

"The Vacanza Perfume Megève smells unlike anything I've ever come across before. Inspired by the snow peaks of Megève, it perfectly captures the fresh atmosphere of the Alps of southeastern France. It has top notes of bergamot, violet, and cardamom, heart notes of pine, clary sage, and nutmeg, and base notes of cedarwood and Haitian vetiver. The bottle itself is a work of art and has a natural stone cap that you can spritz the perfume on like a diffuser." — Jessica Harrington, section lead, Beauty

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Best Gourmand Perfumeulta.com

Best Gourmand Perfume

Squishmallows Wonder Whirl Eau de Perfume ($58)

"A true fragrance wardrobe will support a range of personalities, from days you want to feel mysterious and sophisticated to days you feel more playful and eccentric. This new fragrance is perfect for anyone looking to add a whimsical perfume to their collection. Notes of marshmallow, blue raspberry, and blue vanilla create a light gourmand scent that will remind you of your favorite sweet candy." — Adi Giesey, shopping writer

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Best Candlepfcandleco.com

Best Candle

P.F. Candle Co. Saltwater Jasmine Candle ($24)

"P.F. Candle Co. has the best scents and the new Saltwater Jasmine candle is the perfect cozy summer option. It's a mix of floral, beachy, and sweet with notes of bergamot, jasmine, lemon, sea moss, amber, vanilla, and sandalwood. The burn time is long-lasting (40 hours) and I love that the wax base is 100 percent soy." — Jessica Harrington, section lead, Beauty

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Best Sleep Supplementulta.com

Best Sleep Supplement

AG1 AGZ Nightly Rest & Restore Sleep Supplement Mixed Flavor Pack ($50)

"I'm a notoriously poor sleeper, so I'm always looking for something to help me reach REM, but I can't take melatonin. The AG1 AGZ Nightly Rest & Restore Sleep Supplement contains pre-measured packets that you mix into a glass of water or milk for a tasty mint chocolate or chocolate drink. It's formulated withL-theanine and ashwagandha to help you wind down and relax before bed." — Jessica Harrington, section lead, Beauty

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— Additional reporting by Jessica Harrington

Jessica Harrington (she/her) is the section lead of Popsugar Beauty, where she oversees coverage around makeup, skin care, hair, tattoos, and more. With more than nine years of industry experience, she has interviewed countless celebrities, reported on hundreds of beauty trends, and swatched more lipsticks than she can count. Prior to PS, Jessica worked for publications such as Makeup.com, Skincare.com, and The Zoe Report.

Renee Rodriguez is a senior staff writer and producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for the PS TikTok and Instagram accounts.

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