Updated on Oct 20, 2025 at 5:20 PM
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here.
Even if you've just unboxed your Amazon Prime Day haul, the Amazon Holiday Beauty Event is 100 percent worth shopping. From October 20 through November 2, you'll find even steeper discounts on coveted beauty products that are perfect for restocking your own supply or tucking away as holiday gifts. The sale is curated into four seasonal categories: Holiday Glam, Groomed & Ready, Winter Getaway, and Year-end reset, but also includes 48-hour category flash sales. Whether you're looking to score a deal on Korean beauty favorites or splurge-worthy hair tools, there are loads of cult-favorite finds discounted up to 60 percent.
To cut through the massive inventory and revolving door of flash sales, I've cherry-picked products that our own editors have tested and loved. From there, I've included highly-rated products with viral popularity, Amazon's own bestsellers, as well as products our editors have tried but haven't covered on the site yet. So if you've been waiting for a sale to finally invest in a Dyson hair tool or want to try the $10 pimple patches our editors use to expedite the healing process, keep scrolling.
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Best Waterproof Eyeliner
Revlon ColorStay Pencil Waterproof Eyeliner ($6, originally $8)
This eyeliner is Amazon's top-selling eyeliner for good reason. Its water-proof formula means that it's also smudge-proof — a necessity for anyone who tends to rub their eyes throughout the day. It includes a built-in sharpener and a smudger for blending.
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Best Pimple Patches
Hero Cosmetics Mighty Patch ($10, originally $13)
The rare times I get pimples, this Hero Cosmetics Mighty Patch does the job with ease. I mostly use it at night for six hours (as directed), and peel it off, revealing practically new skin. Read more about my experience in our Hero Cosmetics Mighty Patch review.
Editor Quote: "From its unmatched staying power to the undeniable results, I can say that the Hero Cosmetics Mighty Acne Patch truly lives up to the hype. Thanks to its gel formula, the patch gently clings to the skin for hours while effortlessly absorbing all of the gunk in the pimple. This is great, whether you're a heavy sleeper or on the go all day. It also helps you beat the annoying temptation of picking at your face, which helps prevent scabs and scarring caused by popping pimples." — Naomi Parris, assistant shopping editor
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Best Acne Treatment
Differin Gel Acne Treatment with Adapalene ($12, originally $15)
If you have stubborn acne, try Differin Gel. The powerful over-the-counter retinoid acne treatment targets clogged pores and inflammation to combat breakouts. Our beauty section lead uses it; read her Differin Gel Acne Treatment with Adapalene review for more details.
Editor Quote: "The Differin Adapalene Gel is very different from the prescription topical I was given. It's much gentler, for starters. While I still went through an adjustment period as my skin got used to the powerful vitamin A derivative — which usually causes some purging, dryness, flakiness, or slight redness — it was much more tolerable for me. The gel texture is very lightweight, and a little bit (about a pea size) is easily blended onto my entire face." — Jessica Harrington, beauty section lead
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Best Bronzer
Physicians Formula Murumuru Butter Bronzer ($13, originally $16)
This soft and creamy bronzer gives your cheekbones a touch of sunkissed shimmer and blends into the skin like butter for a flawless application every time. And just wait until you smell it: it'll transport you to a coconutty paradise.
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Best Heatless Curling Set
Kitsch Satin Heatless Curling Set ($13, originally $18)
This satin curling set proves that achieving voluminous curls doesn't have to involve heat. Just wrap your hair along the satin curling rod and use the scrunchies to keep hair in place. It's easy and comfortable to wear while you sleep. Best of all, it delivers bouncy, frizz-free curls.
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Best Lip Gloss
Laneige Glaze Craze Tinted Lip Serum ($15, originally $22)
For a lipgloss that doubles as nourishing lip care, this tinted lip serum tops our list. The formula includes plumping polypeptides and subtle pops of color. Our editor tested out several shades and writes about everything from the scents to the moisturizing effects in this Laneige Glaze Craze Tinted Lip Serum review.
Editor Quote: "If you're a lip gloss lover like me, you'll also love the Laneige serum immediately, no joke. Not only are the doughnut-inspired scents extremely pleasant (sugar glaze being my favorite), but the results after just one swipe are truly a sight to behold. The shine is impeccable, and even after hours of wearing it, I don't have to reapply — unlike my other glosses. I also love the serum's moisturizing texture. It doesn't leave my lips feeling sticky or dry after a while, but hydrated and plush thanks to ingredients like polypeptides and argan ceramides that improve skin barrier function and lock in moisture. My lips plus this serum are a true match made in heaven." — Naomi Parris, assistant shopping editor
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Best Brow Pencil
Anastasia Beverly Hills Brow Definer ($16, originally $27)
Add volume and definition to brows with this brow pencil. The triangle-shaped tip is retractable and makes it easy to fill in and define brows, thanks to the three different-sized edges.
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Best Skin-Care Essence
COSRX Snail Mucin 96% Power Repairing Essence ($19, originally $25)
The star ingredient in this essence is snail mucin, a sticky substance produced by snails that's great for quenching dry skin. The texture is lightweight, with a cooling gel texture that's both non-greasy and non-sticky. Its comfortable application is just one of the reasons tens of thousands of shoppers have rated it five stars, calling it "transformative" and "magic for your skin." Learn more by checking out our COSRX Snail Mucin 96% Power Repairing Essence review.
Editor Quote: "It's been months since I started using the essence daily. I use it after cleansing and before applying moisturizer, and I am a complete convert. Though I was worried the additional skin-care step would clog my pores over time, leading to pimples and what have you, my skin's texture has actually improved, and it feels way more even now. The hydration payoff is also huge, and I feel like it actually helps my moisturizer work better, too. For a while, I had been feeling as though the cream would just sit atop my skin after application, and now I feel like it's actually penetrating through and sinking in. Best of all, I finally feel close to glazed doughnut status." — Kelsey Garcia, lifestyle director
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Best Hair Wax Stick
R+Co Dart Hair Wax Stick ($20, originally $25)
Flawlessly execute a slicked-back bun by gliding this hair wax stick over fly-aways. It moisturizes hair without leaving residue, so it also works beautifully for achieving a textured, slightly messy look when your hair is down.
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Best Eye Masks
Grace & Stella Award Winning Under Eye Masks ($22, originally $29)
These eye masks hold the top spot among Amazon's eye wrinkle patches. They're self-care selfie-approved with their pretty pink coloring and loaded with hydrating ingredients, including hyaluronic acid, glycerin, and soothing allantoin.
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Best Liquid Highlighter
Charlotte Tilbury Beauty Light Wand Liquid Highlighter ($29, originally $42)
This highlight-blush duo adds a flush of color with the illusion of extra-dewy skin. The cushion applicator makes it easy to dot on and blend with a brush or fingers. Our editor tested it out after seeing it go viral on TikTok and instantly became a fan. For more details and photos, read our Charlotte Tilbury Beauty Light Wand Liquid Highlighter review.
Editor Quote: "Despite looking like a bingo marker, the cushion applicator is ingenious. Resembling a faux bunny tail, the fluffy cushion manages to remain soft and velvety even after oozing with product. It's so foolproof, I can't even be upset about how the tube feels like it's made up of 50 percent air. Luckily, a little goes a long way, and you can build up several layers of this blush without even having to pump out more product." — Samantha Sasso, senior branded editor
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Best Eyeshadow Palette
Anastasia Beverly Hills - Eyeshadow Palette ($29, originally $48)
If you've been meaning to purchase a couple of new eyeshadows, you might as well just scoop up this eyeshadow palette. At 40 percent off it's an incredible deal, not to mention that it includes 14 eyeshadow shades. Whether you want to keep it light and neutral for the day or sultry and sparkly at night, this palette has it all.
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Best Teeth-Whitening Strips
Crest 3D Whitestrips ($30, originally $46)
Crest Whitestrips are a classic you shouldn't overlook. One of our editors used them for just three consecutive days leading up to her wedding and saw significant results in that short amount of time. (See the before and after pictures in our Crest 3D Whitestrips review.) They're worth the slight discomfort and arguably much more comfortable, convenient, and affordable than a professional treatment.
Editor Quote: "After just four treatments, the difference is already remarkable. The "before" image on the left and the "after" image on the right clearly shows the noticeable change. And I've barely made a dent in the box with plenty of treatments left." — Marisa Petrarca, contributing shopping editor
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Best Face Mask
Sulwhasoo Face Mask ($38, originally $54)
Strengthen your skin's moisture barrier by applying this overnight face mask. A Korean skincare favorite, its blend of antioxidant-rich jujube and pomegranate extract help to smooth and deeply hydrate skin.
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Best Electric Toothbrush
Oral-B Genius X Limited Rechargeable Electric Toothbrush ($80, originally $200)
Get ahead of your next dental cleaning by upgrading to this electric toothbrush. It includes a pressure light to make sure that you don't cause damage by brushing too hard and a quadrant timer to help guide brushing length. This one also comes with an extra toothbrush head and a travel case.
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Best Hair Tool
Dyson Airwrap Origin ($400, originally $550)
If you've been dreaming of owning a Dyson Airwrap, you can snag this original model for almost 30 percent off. It features three styling attachments for more efficient blowouts, curling, and shaping capabilities. Our editor owns this version and writes about it in this Dyson Airwrap review.
Editor Quote: "The biggest difference I've noticed with my hair when using the Airwrap vs. hot tools is that my styles always last a lot longer. The bouncy waves I get when using the barrels often last at least three days, whereas my style after using a hot tool only lasts one day. Plus, I've noticed such a difference in the health of my hair because the Airwrap doesn't use extreme heat." — Renee Rodriguez, senior beauty staff writer and social producer
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— Additional reporting by Marisa Petrarca
Angela Elias (she/her) is a contributing editor for PS Shopping, where she reviews everything from beauty products to kitchen gadgets, curates can't-miss sales, and creates "best of" shopping roundups. In her former roles at PS, she led the relaunch of its Latine identity and family-focused verticals, directed its Home vertical, and hosted shopping segments. She has nearly 15 years of experience working in the lifestyle space as a writer, editor, content strategist, director, on-camera talent, and publicist.
Marisa Petrarca (she/her) (she/her) is a contributing editor for PS Shopping and has over seven years of experience writing and editing beauty, fashion, and lifestyle content. She was previously the senior beauty editor at Grazia USA and the style and beauty editor at Us Weekly. Now freelancing, her work has been featured in Cosmopolitan, Allure, Marie Claire, and more.