Updated on Sep 1, 2025 at 10:30 AM
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It's hard to believe that summer is winding down and September has begun. The last few months have been filled with record-high temperatures and lots of adventures in the sun, but now, it's time to get excited about fall. We're ready for cozy sweaters, pumpkin-spice flavors, candles, and our personal favorite, new beauty launches.
Judging by the new makeup, hair, and, body, skin-care products hitting store shelves, September is already looking bright. Though the time will be here soon to trade in our lightweight formulas for something heavier, right now is all about transitional beauty products that make the switch from hot temps to cooler days easier. From candles that will help you embrace the fact that fall is right around the corner to warm, floral perfumes and face moisturizers that keep dry skin at bay even after long days at the beach, there are a variety of new beauty products for September to explore.
Ahead, our editors made fall shopping a little easier for you by sharing their favorite new beauty launches of the month, and we promise — they're good. Keep scrolling to see what made the cut, and get ready to click that "add to cart" button 24 times.
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Best Exfoliating Pads
Summer Fridays Gentle Reset Daily Exfoliating Pads ($42)
"With a busy work schedule, I don't always have the time to practice a super-intricate skin-care routine. These exfoliating pads from Summer Fridays allow me to practice daily exfoliation without it being super time-consuming, and despite having sensitive skin, they work well for me and make my tone look brighter." — Naomi Parris, assistant shopping editor
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Best Cleansing Balm
Origins Youthtopia Apple Butter Cleansing Balm ($39)
"I've been a double-cleanse girl for years now, so I always start off my nighttime routine with a cleansing balm, then follow it up with a cleanser. The new Origins Youthtopia Apple Butter Cleansing Balm easily dissolves my makeup and gets rid of any dirt or sweat I inevitably have on my face from running around in the sweltering heat of Los Angeles. It doesn't leave my skin feeling stripped or dry, and it has the juiciest scent I'm obsessed with." — Renee Rodriguez, senior staff writer and social producer, beauty
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Best Eye Patches
Femmue Aurora Dewy Eye Patches ($28)
"Eye masks are the ultimate treat yourself moment, and the new Femmue Aurora Dewy Eye Patches are my current go-tos. They hydrate your delicate undereye area while helping to brighten and depuff with niacinamide and caffeine in the formula. It may seem trivial, but I also love how well these stay in place on my face — no slipping or sliding off." — Jessica Harrington, section lead, Beauty
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Best Eyeshadow Stick
Tower28 GoGo Cooling Shimmer Eyeshadow Stick ($19)
"I'm not a big fan of eyeshadow, but these new Tower28 sticks have honestly been a game-changer for me. They're easy to apply, they don't pull or tug on my skin, and they give me the perfect subtle wash of color. I'm in my no-makeup, makeup era, and these are the perfect thing to finalize my look. Shimmery and cute without being too intense." — Renee Rodriguez, senior staff writer and social producer, Beauty
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Best Underpainting Palette
M.ph by Mary Phillips Underpainting Highlight and Contour Palette ($64)
"Mary Phillips is an icon, so when I saw she was launching her own brand, I was so excited to try it out. The lip liners are great, but the real hero is the underpainting palette. You can brighten, lift, sculpt, and color correct with just this one product. The dual-ended brush works amazingly for blending in any location, and the pigments melt into skin for a subtle yet impactful effect. I applied a skin tint over it in tapping motions to prevent the placement of my contour and highlight from shifting, and was left with a naturally lifted look. After 12 hours of wear, my makeup still looked great and I experienced only minor creasing under my eyes." — Jessica Harrington, section lead, Beauty
Read our review by three editors here.
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Best Lip Crayon
Ilia Lip Sketch Hydrating Crayon ($26)
"Ilia makes some of my favorite lip liners, and it just launched new colors that I'm absolutely obsessed with — a nude beige, a rosy mauve, and a cocoa brown. All three have already found their way into my purse because I can't stop wearing them. The brand's lip crayons don't bleed or settle into fine lines in my lips, and the color payoff is stunning." — Renee Rodriguez, senior staff writer and social producer, Beauty
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Best Blush and Bronzer Palette
Hourglass Ambient Lighting Edit Charmed: Volume 1 ($94)
"I was recently on a trip with one of my girlfriends and she had an Hourglass palette I was absolutely in love with. The bad news? It was a limited edition palette, no longer for sale. The good news? I was able to find one that was eerily similar, and it had just launched. The Hourglass Ambient Lighting Edit Charmed: Volume 1 features three blushes, one bronzer, one highlighter, and a finishing powder. The fun part? You can customize the palette with charms at their Prince Street location in New York. Obsessed is an understatement." — Renee Rodriguez, senior staff writer and social producer, Beauty
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Best Curling Wand
GHD Chronos Curve Conical Wand ($259)
"I recently learned how to (finally) curl my hair with a curling iron with a clamp, but I still think I prefer using a wand to do my hair. The new GHD Chronos Curve Conical Wand has a tapered barrel that helps make curls look effortless and perfectly undone while also providing a long-lasting hold. The result is like beach curls but better and slightly more polished, depending on the styling products you use to finish them off." — Jessica Harrington, section lead, Beauty
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Best Air Styling Tool
Shark Beauty Shark Glam Hot Tool Air Styling & Drying System ($449)
"I've tested the brand's hair tools in the past, and there were a few key things about the latest offering that had me excited. Coanda-powered curling barrels, for one, and a dry mode that promised the glossiest hair of my life. There's both a wet and dry mode, so once you're done styling your hair with air, you can switch over to dry mode and give your entire look extra shine with the gloss lock. I'm also a big fan of the frizz-fighting attachment, which I typically use at the end of my blowouts to cut down on any pieces sticking up at the roots of my hair." — Renee Rodriguez, senior staff writer and social producer, Beauty
Read the full review here.
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Best Air and Heat Multi-Styler
Drybar All-Inclusive Air + Active Heat 8-in-1 Multi-Styler Hair Blow-Dryer ($299)
"Drybar has its own version of a multi-styler now, and if you're looking to get one on a budget, it's only $299. Having tried nearly every single one on the market, I can confirm that this one works great and has some pretty impressive features. It can style hair wet or dry, and has eight different capabilities. When I first tested it out, I was impressed with how well the barrel attachment curled my hair with just air. I also love the carrying case it comes with — perfect for travel and keeping your tool and attachments organized." — Jessica Harrington, section lead, Beauty
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Best Body Butter
Burt's Bees Boosted Body Whipped Butter ($13)
"Since summer began, I've become a body gel girly, but Burt's Bees newest body butter has managed to make me start using cream moisturizers again. I usually stay away from them because they're not as hydrating for my skin type, but this whipped butter does everything but dry my skin. It's infused with ceramide, niacinamide, and peptide which all work to lock in moisture and support natural collagen production. I was immediately obsessed after the first use." — Naomi Parris, assistant shopping editor
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Best Plumping Body Lotion
Gold Bond Plumping Collagen Body and Face Serum Lotion ($12)
"I love testing new body lotions. When the Gold Bond Plumping Collagen Body and Face Serum Lotion came across my desk, I couldn't wait to put it to the test. (Fun fact: Gold Bond makes the one cream that actually helps with my husband's eczema on his hands.) This new formula can be used on the face and body but I stick to the latter. It contains grapeseed and jojoba oil for deep hydration, as well as collagen tripeptides to give skin a bouncy, supple feel." — Jessica Harrington, section lead, Beauty
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Best Body Oil
Hume Supernatural Dry Body Oil ($25)
"I was recently introduced to Hume's Supernatural Dry Body Oil, and I was immediately hooked. The vanilla scent has been my favorite all summer, and when I learned they were dropping a coconut scent, I knew I needed to try it. Whenever I wear it, my boyfriend says I smell like a Cinnabon. Read: I'm good enough to eat, and it leaves my skin with the most perfect, luminous glow. Plus, it comes with a spray nozzle, which makes it so much easier to apply than other body oils I've tested in the past. Honestly, it's a dream." — Renee Rodriguez, senior staff writer and social producer, Beauty
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Best Laundry Detergent
The Laundress Activewear Laundry Detergent ($28)
"Fancy laundry detergent is my weakness. I love the chic bottles, the elevated fragrances, and the clean ingredients that The Laundress boasts with its formulas, and the new Activewear Laundry Detergent is no different. It targets stubborn odor deep in the fabric of your favorite pair of leggings or sport bra so you smell amazing for your next gym session." — Jessica Harrington, section lead, Beauty
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Best Room Diffuser
Pura Mini Smart Home Fragrance Diffuser ($35)
"I've used diffusers in my home for years, but I only recently tested out Pura and I'm so impressed. Not only does it make your house smell good, which should be a given with diffusers, but it's also incredibly high-tech. The brand has an app that allows you to schedule when you want the scent to go off, and it updates you when you're running low so you can restock. There are so many different fragrance options to choose from too." — Jessica Harrington, section lead, Beauty
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Jessica Harrington (she/her) is the section lead of Popsugar Beauty, where she oversees coverage around makeup, skin care, hair, tattoos, and more. With more than nine years of industry experience, she has interviewed countless celebrities, reported on hundreds of beauty trends, and swatched more lipsticks than she can count. Prior to PS, Jessica worked for publications such as Makeup.com, Skincare.com, and The Zoe Report.