Published on Sep 26, 2025 at 9:30 AM
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And just like that, the most wonderful time of the year is here (well, almost) — Amazon Prime Day. The popular retailer's annual shopping event is something we look forward to not only because it gives us another reason to shop, but because the deals are just too good to miss. It has major discounts on products across many categories, including home, wellness, tech, and fashion, but there's one category we're most excited about: beauty. We're talking products from all the K-beauty skin care you can get to high-end makeup that's lived on your wish list for weeks. And though the sale officially begins on Oct. 7 and runs through Oct. 8, there are some beauty must haves you can get at unbelievable steals right now, and no, you won't want to wait.
Fortunately, we've spent hours scouring through Amazon's endless offerings of beauty favorites, which consist of deals up to 36 percent off. These bang-for-your-buck beauty deals across makeup, skin care, body care, and hair care include editor-approved picks from brands like Garnier, CeraVe, and Maybelline. That Waterpik you've been eyeing for months? It's on sale, too. Regardless of your shopping needs, this is an exclusive chance to stock up on beauty essentials at amazing prices way before the Prime Day rush begins, thanks to our specially curated guide below.
Our Favorite Prime Day Beauty Deals to Shop
Looking for even more sales? Shop more of Popsugar's editor-curated Amazon Prime Day Sale picks and subscribe to our newsletter for more shopping recommendations. Plus, make sure you sign up for Amazon Prime so that you don't miss a moment of the sale.
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Best Beauty Deal on a Brow Gel
Got2b Glued Brow & Edge Gel ($6, originally $7)
While there are tons of eyebrow trends dominating beauty, you can never go wrong with a good gel. This one from Got2b promises hold for up to 72 hours without flaking on your edges. It's so good that even Kylie Jenner uses it. One of our editors also tried it on her thick brows and can't stop using it, which she details more in our Got2b Glued Brow & Edge Gel review.
Editor Quote: "What I love most about this gel is that's easy to control, while keeping your brows in place. I'd usually have to dip my old brow gel in its tube multiple times to get my desired look, and with this gel, I got the perfect, tamed thick brows with just one use. I used it during a recent trip to New Orleans for the annual Essence Festival, and my brows stayed in place for hours, even in 109 degrees. And if it can survive that level of heat, I know my brows are in good hands." — Naomi Parris, assistant shopping editor
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Best Beauty Deal on a Facial Cleanser
Garnier Micellar Cleansing Water ($8, originally $12)
The perfect cleansing water and makeup remover hybrid product exists, thanks to Garnier. This all-in-one cleanser is powered by micelle technology, which works like a magnet to gently cleanse and remove the toughest of makeup, dirt, and excess oil. The finished product? Glowy skin.
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Best Beauty Deal on Makeup Remover Wipes
Neutrogena Makeup Remover Wipes ($10, originally $14)
These customer-favorite makeup wipes are formulated with a micellar-infused, triple emollient formula that removes makeup seamlessly while still nourishing the skin. It's also dermatologist- and allergy-tested, so it's safe for all skin types.
What Customers Say: "These wipes really do take everything off, even waterproof mascara, without needing to scrub. They're soft on the skin and don't leave that greasy film some wipes do."
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Best Beauty Deal on Mascara
Maybelline Lash Sensational Firework Washable Mascara ($10, originally $15)
Only Maybelline can create a mascara that can be worn for up to 24 hours. Its gel-based formula is infused with pro-vitamin B5 to nourish the lashes and even comes in three shades: Very, Brownish, and Blackest. It also comes with a custom brush that features different lengths of bristles to provide that 360-degree lash effect — leaving one editor with the most natural-looking faux lashes. You can read more about her experience in her Maybelline Lash Sensational Firework Washable Mascara review.
Editor Quote: "Normally, I do at least three coats before seeing satisfying results, and Maybelline's formula instantly elevated my lashes, giving me that natural faux-lash look. I was also pleased with its staying power after wearing it for seven hours (it didn't clump or get hard over time). And even though the mascara is waterproof, I didn't get those raccoon eyes when taking it off with my makeup wipes and cleanser at the end of the day." — Naomi Parris, assistant shopping editor
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Best Beauty Deal on a Setting Spray
L'Oréal Paris Infallible 3-Second Setting Mist ($11, originally $14)
This setting spray is a viral product for a reason. Made from microfine aerosol, this mist provides up to 36 hours of wear with just one spray, keeping your makeup transfer-, sweat-, and smudge-free all day.
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Best Beauty Deal on an Exfoliating Body Lotion
AmLactin Daily Nourish Body Lotion ($16, originally $25)
This fragrance- and paraben-free body lotion contains 12 percent lactic acid and an alpha-hydroxy acid that works to gently exfoliate and hydrate the skin. The AHA also helps diminish body acne and ingrown hairs, which one editor details in our AmLactin Daily Nourish Body Lotion review.
Editor Quote: "Whenever my friends ask how I'm able to get buttery-soft skin or how my bikini line looks smooth, I pretty much credit it to consistently using AmLactin's Daily lotion. It's my go-to for diminishing body acne, KP, and ingrown hairs, and it also helps with evening out my skin tone, whether it's from dark spots, friction-induced hyperpigmentation, or even awkward-looking tans. My "strawberry skin" is practically gone; I even noticed that my underarms are lighter and more even-toned, as well." — Anvita Reddy, former assistant shopping editor
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Best Beauty Deal on an Acne Treatment
Differin Acne Treatment Gel ($23, originally $36)
This treatment gel clears and prevents acne thanks to its adapalene formulation. Through Rx-strength acne retinoid, the gel not only helps to remove acne, but also reduce the risk of the scarring and hyperpigmentation that comes with it. Of course, one of our editors tested it for a year and now has the most glass-like skin. You can read more about her experience in our Differin Acne Treatment Gel review.
Editor Quote: "I know you've probably heard beauty editors say it a million times, but: I rarely buy beauty products. However, there are a few rare occasions where I do whip out my credit card for a skin, body, hair, or makeup product. I gladly buy myself a refill of this Differin Gel every time I'm running low, which happens about every month and a half." — Jessica Harrington, beauty section lead
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Best Beauty Deal on a Shower Oil
Bioderma Atoderm Shower Oil ($26, originally $32)
Bioderma's shower oil is designed for 24-hour moisture for sensitive skin, and it provides just that thanks to ingredients like niacinamide and glycerin. It also doesn't leave a mess thanks to its lockable pump.
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Best Beauty Deal on Teeth Whitening Strips
Crest 3D Whitestrips Professional Effects ($30, originally $46)
These 3D whitening strips from Crest have been a customer favorite since the product's 2001 release, and for good reason. They contain hydrogen peroxide that achieves 19 levels of whiter teeth, providing results similar to a $400 professional treatment. One of our editors even used it on the journey to her wedding, and her teeth have never been whiter. Read more in our Crest 3D Whitening Strips review.
Editor Quote: "What truly impresses me about Crest 3D Whitestrips is how effective they are. Even though it had been well over a decade since I last used them, I couldn't resist trying them again and added them to my virtual Amazon shopping cart. The box boldly claimed they could 'remove over 15 years of stains in three days,' which initially made me a bit skeptical. However, the results speak for themselves." — Marisa Petrarca, contributing shopping editor
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Best Beauty Deal on a Water Flosser
Waterpik Cordless Advanced 2.0 Water Flosser ($80, originally $100)
Save yourself a trip to the dentist with this water flosser from Waterpik. The dentist-recommended device uses PrecisionPulse technology to deliver a combination of water pressure and pulsations, removing up to 99.9 percent of plaque bacteria. It also helps to prevent gingivitis, cavities, and bad breath.
What Customers Say: "Phenomenal product! I have always had trouble with my teeth/gums and have been on the brink of gingivitis. After ignoring my dentist for several months about getting it, I finally did. After a little trial and error (personal error, not equipment) the results have been fantastic! After six months of use my dentist told me my teeth and gums have never looked better!"
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Naomi Parris is an assistant shopping editor at Popsugar, based in New York. With over eight years of experience and previous roles held on the brand's Beauty and Operations teams, she enjoys telling stories that merge fashion, beauty, and Black culture. Naomi has also lent her skillful pen to Essence Girls United, Elle, Bustle, and Elite Daily. When she's not crafting shopping roundups, high-profile features, beauty op-eds, or trend guides, you can find Naomi behind her blog "Eli-Nay," where she inspires readers through style guides, cultural pieces, and innovative content on her Instagram.